Director, Sustainable Value Creation, PwC United Kingdom
Will is an economist with a focus on integrating natural and social capital analysis into decision-making. He led the development of PwC’s Total Impact Measurement and Management (TIMM) methodologies, and now co-lead’s PwC’s global TIMM centre of excellence. He has delivered TIMM projects across multiple sectors in more than 20 countries.
Much of Will’s current work in the US, UK and Asia involves the application of predictive analytics, health economics and subjective wellbeing techniques to model health and wellbeing outcomes.
Will is on the Expert Advisory Committee of the Natural Capital Coalition and was one of the leading contributors to the Natural Capital Protocol. Previously he was an author and chapter editor for The Economics of Ecosystems and Biodiversity Report for Business and Enterprise (TEEB), an advisor and co-author for the World Business Council for Sustainable Development’s guide to Corporate Ecosystem Valuation (WBCSD CEV), and a co-author of the UK government’s framework for Corporate Natural Capital Accounting. He sits on the advisory committee of the Natural Capital Initiative and has served on steering committees for the Cambridge University Natural Capital Leaders Platform and the NERC Valuing Nature Network.