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Using data analytics to help police forces meet their police officer recruitment uplift targets

Date: 17 June 2021
Duration: 12.00-12.45 BST
Location: Webex


Police forces in England and Wales have been given a target to recruit an additional 20,000 police officers by 2023. Police forces are faced with a dual challenge of how to recruit at this scale while also ensuring that they have a representative and diverse set of applicants. This is not a new phenomenon. The Swedish Police Authority is facing a similar issue and has to grow their police force by 10,000 police employees by 2024.

This webinar will share key learnings and experience from Sweden to help forces around the globe that are facing a similar challenge. Sign up to hear from the Swedish Police Authority about how they used data insights to improve the recruitment process for police officers and to understand how they better targeted potential applicants to improve the diversity of applications.

We will touch on:

  • how to use data:
    • to better understand what motivates applicants
    • to improve the experience of the application and recruitment process.
    • the resulting impact on growth across the service achieved by using this data led approach.

Our expert panel will include:

  • Max Lutteman, Policing Commissioner, HR department, The Swedish Police Authority
  • Madeleine Rogersten, HR strategist, The Swedish Police Authority
  • Fredrik Birkeland, Public Sector consultant, PwC Sweden
  • Muz Janoowalla, PwC data and analytics expert

There will be an opportunity to raise questions to the panel on the day, but if you would like to submit any questions in advance, or any issues that you would like the panel to discuss, please submit your question via this form:

In terms of logistics, the forum will be hosted using Webex Events and will be live and interactive. If you would like to attend, please register and we will send you a calendar invite and joining instructions. To the extent your colleagues may also be interested in this event, please do feel free to share this invite with them.

We very much hope you can attend on 17 June.

In association with Policing Insight

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Date:Thursday 17 June 2021


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Contact us

David Bendall

David Bendall

Partner - Technology lead for PwC Home Affairs and Policing, PwC United Kingdom

Tel: +44 (0)7841 947145

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