Africa is changing as collisions between megatrends reshape the economic and commercial landscape of the continent. It has the fastest growing middle class population in the world, which will hugely increase consumer spending power across the continent.
We do need to be realistic though; there are potholes on the road to success for the continent. It is no secret that Africa faces numerous challenges, three key ones being trust, transparency and infrastructure.
Doing business in Africa comes with its own set of unique characteristics and we are perfectly positioned to help. We are the largest provider of professional services in Africa, with offices in more than 30 countries, around 9,000 members of staff, covering the Anglophone, Francophone and Lusophone speaking regions of Africa. Our network of firms in Africa collaborate with PwC in the UK and the wider global network to support the growth in trade activity between Africa and the rest of the world. Our ability to serve our clients across the continent and the range of our skills allow us to bring added value to all our clients, operating or entering into Africa.
Visit www.pwc.com/africa for more information.