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AI for good

We have no choice: AI is about to transform our lives. What we can decide, right now, is how to use it to win trust and change our world for the better.

How to win trust

AI is about to spread throughout the world, touching every major enterprise. For stakeholders to trust an organization, they’ll have to know that it’s using AI to improve their lives and the planet we live on. That’s more than possible. It’s happening right now. AI for Good is reducing risks to the enterprise, its employees, and its customers. It’s making government more transparent and efficient, healthcare more effective and accessible, cities more liveable, and the planet we share more sustainable.

Broader sustainable development goals are a growing imperative for businesses and governments, and AI can help there too. Whether through smart agriculture, new energy sources, or more resilient infrastructure, AI is central to creating a more just and prosperous world.

AI isn’t just a way for businesses to win in the marketplace. It’s a way for enterprises and governments to win trust from all their stakeholders by meeting their long-term needs.

How we can help

At PwC, our purpose as an enterprise is to foster trust and solve big societal problems. We combine AI expertise with a tradition of corporate responsibility, and we offer experience in helping businesses navigate and prioritise sustainable development goals.

Our expertise, experience, and values enable our cross-functional teams to help

We’re leaders in using AI for good inside our own ranks and with our clients. Let us help you make AI benefit both your organization and the world that your grandchildren will inherit.

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AI for the Earth

Key in helping us apply AI successfully to Earth challenges is the partnership AI experts, domain specialists in industry and academia, and authorities as well as philosophers and non-profits. “4IR for the Earth” initiative– a collaboration between the World Economic Forum, PwC, and Stanford University – provides a platform to accelerate partnerships and projects that put AI to work for the planet.

Responsible AI

PwC is a leader in responsible AI through our own use of technology, our work with clients, and our participation in global associations that are driving the dialogue on how to maximize AI’s potential to help humanity. Our approach to Responsible AI both mitigates risks and helps all of your stakeholders benefit from your use of AI.

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Diversity and inclusion in AI​

AI has the opportunity to harness young people’s huge transformative potential and help prepare them for the changing future of work, and business and government have a huge role to play here.To address both gender and age diversity in the tech industry, PwC launched Tech She Can charter a cross society collaboration aimed to support and inspire more young girls to consider a tech career.

Rob McCargow

Rob McCargow

AI programme Lead, PwC UK

Tel: +44 (0)207 213 3273

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Maria Axente

Maria Axente

AI programme driver/AI for Good Lead, PwC UK

Tel: +44 (0)20 7804 7776

Contact

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Contact us

Euan Cameron

Euan Cameron

UK Artificial Intelligence and Drones Leader, PwC United Kingdom

Tel: +44 (0)7802 438423

Rob McCargow

Rob McCargow

Director of Artificial Intelligence, PwC United Kingdom

Tel: +44 (0)7841 567264

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