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Where virtual reality, augmented reality, cryptocurrencies and other technologies come together to form the building blocks of our new virtual world.

Immersive Technologies

Immersive Technologies

  • $13tn

    Total addressable market size of the metaverse by 2030

  • 82%

    of executives expect metaverse plans to be part of their business activities within three years

  • 66%

    of business executives say their companies are actively engaged in the metaverse

- 2 items

The industries that are adopting extended reality (XR) technologies

Study into the effectiveness of VR for soft skills training

Begin your immersive technology journey now

Immersive technology is moving from experimentation to practical business value. 

As extended reality and spatial computing become more accessible, organisations are exploring new ways to improve training, enhance collaboration, engage customers and unlock new efficiencies. 

Immersive technology can connect digital content with real world environments, helping people visualise information, interact with products, practise complex tasks and experience places or scenarios that would otherwise be difficult to access. 

Adoption is accelerating as devices, platforms and enterprise applications become easier to use and integrate into existing workflows.  

Our expertise can support your organisation across strategy, design, development and deployment of immersive experiences that are purposeful, scalable and built around real business outcomes. 

Explore our insights

Demystifying the metaverse

Contact us

Rachel Wood

Rachel Wood

Immersive Technologies, Operations and Delivery Lead, PwC United Kingdom

Tel: +44 (0)7483 439463

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