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Disruption, innovation and emerging technologies

Look disruption in the eye

Innovation, powered by emerging technologies, is disrupting both business and society

Our approach to innovation

We push the boundaries of what's possible, helping you to accelerate innovation opportunities. We do this by equipping teams with innovation tools, specialist skills and a tried-and-tested approach to supercharge the development of tech-enabled products and services.

How we can help you to implement a successful innovation strategy

Our approach to technology innovation is grounded in lessons learned from our own innovation journey, and from supporting clients on theirs.

Our experience led us to identify three important factors in the activation of an innovation strategy - ‘PwC’s 3Cs’. Because every organisation is different, our 3Cs provide a nuanced way of implementing change, taking into account organizational strengths, weaknesses and culture.

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Visible buy-in and support from leaders who regularly communicate the purpose and value of innovation to your people and customers.

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Selecting the right combination of enablers (e.g. structures, processes, methods and capabilities) that unlock and accelerate the development and adoption of innovation across the organisation.

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The art of introducing change through the catalysts in a way that fits into your budget, organisational structure and culture.

Our team of innovation specialists can help you develop and activate your innovation strategy, surface and validate the problems and ideas you need to solve, and work with you to build them into fully developed solutions.

Are you looking disruption in the eye?

What does your future look like? Are you on a path to growth, or are there question marks hanging over your business model? Is your ‘official future’ fact or fiction? Waves of disruption are already rolling in. Megatrends are colliding, from exponential technologies to climate change to social unrest. The dynamics of markets and society are changing. It’s time to look disruption in the eye.


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Contact us

Sheridan Ash

Sheridan Ash

Women in Tech Leader, Technology & Innovation, PwC United Kingdom

Leo Johnson

Leo Johnson

Partner, Disruption Lead, PwC United Kingdom

Tel: +44 (0)20 7212 4147