EO Charging, trading name of Juuce Limited, enters administration

Edward Williams, Ross Connock and Victoria Hatton of PwC have been appointed joint administrators of EO Charging, the trading name of Juuce Limited (the Company) on 8 April 2026.

EO Charging provides electric vehicle charging infrastructure, software and associated 24/7 repair and incident support services to customers including supermarkets and large UK‑based commercial fleet operators.

The Company has experienced challenging trading conditions in recent years. The business has been loss‑making, following an overseas expansion into the US, Australia, New Zealand and Italy. In the second half of 2025, the group scaled back to the UK and refocused on its cloud‑based charge point management platform.

Although additional funding was provided by shareholders and a successful fundraising round took place in the autumn 2025, liquidity challenges resurfaced. An accelerated M&A process commenced in January 2026; however, it did not result in a transaction. As a result, the Company had no viable options other than entering administration.

Upon appointment, 69 of the Company’s 93 employees were made redundant while those remaining will be retained for a short time to assist with the winding down of operations. The joint administrators will support affected employees in making claims to the Redundancy Payments Service.

Edward Williams, joint administrator and partner at PwC, said:

“It’s regrettable that the Company has been left with no option but to enter administration and that 69 employees have sadly been made redundant. The administrators are looking to assist customers in smoothly transitioning to alternative suppliers with the support of the remaining employees, before winding down the company in an orderly manner and seeking to optimise the value of its assets.”

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