PwC UK is pleased to announce the appointments of Rob Banham as TMT Industry Leader and Warren Tucker as Technology Sector Leader, reinforcing the firm’s commitment to supporting clients across the rapidly evolving technology, media, and telecommunications landscape.
Rob Banham, a Consulting Partner with over 25 years of experience, began his career at PwC as a graduate trainee and rejoined the firm in 2006. He has led major transformation programmes across the TMT sector, helping organisations redesign business models and implement innovative technologies. In his new role, Rob will lead PwC’s efforts to help Technology, Media and Telecoms clients drive sustainable growth and achieve their full potential.
Rob Banham, TMT Leader at PwC UK, commented:
“I'm thrilled to take on this role at such an exciting time for the Technology, Media and Telecommunications (TMT) industry. Wherever I look, I see opportunities for valuation creation - from the rapid evolution of AI, the vibrant UK software market, the ever-changing landscape of media and the opportunities that exist for reinvention in Telco.
“Emerging technologies are unlocking extraordinary opportunities for innovation, transformation and growth. I’m eager to work with our clients and teams to help shape the future, driving impact, resilience and value across our industry”
Joining Rob in the TMT leadership team, Warren Tucker assumes the role of Technology Sector Leader. Warren is a Partner and previously led PwC’s UK Cloud, Digital and Engineering businesses. Since joining PwC in 2014, he has helped organisations modernise operations and accelerate growth through digital and cloud technologies. Prior to PwC, Warren spent 16 years at a global consulting firm, where he served as Managing Director of a specialised TMT business unit.
In his new role, Warren will lead PwC’s firmwide business across the UK technology sector, working closely with Rob and with our broader Alliances team. His appointment comes amid a surge in UK tech investment, driven by initiatives such as the UK-US Tech Prosperity Deal and the UK Government’s AI Action Plan.
Warren Tucker, Technology Sector Leader at PwC UK, said: “With unprecedented investment flowing into the UK technology sector, I’m excited to lead PwC’s drive to help technology organisations grow faster, capture the value of AI and build competitive advantage,”
“The software market is a huge opportunity; not only as a standalone industry, but as a critical enabler across sectors, helping businesses drive efficiency and deliver effective client service”.
Rob and Warren join an experienced TMT leadership team that includes Ben Bird, Media and Entertainment Leader and Russell Taylor, Telecommunications Leader.
At PwC, we help clients build trust and reinvent so they can turn complexity into competitive advantage. We’re a tech-forward, people-empowered network with more than 364,000 people in 136 countries and 137 territories. Across audit and assurance, tax and legal, deals and consulting, we help clients build, accelerate, and sustain momentum. Find out more at pwc.com.
© 2025 PwC. All rights reserved.