PwC UK has completed its acquisition of Datasparq, a specialist AI and data consultancy, strengthening its ability to help private equity and corporate clients accelerate growth and unlock value through data and AI.
Following completion, the Datasparq team joins Strategy&, PwC’s global strategy consulting business, bringing together its deep technical expertise in AI, data science, engineering and product delivery with Strategy&’s strategic, sector and functional expertise and PwC’s broader capabilities.
The combined team will help clients move from identifying where AI and data can create value to designing, building and deploying practical solutions that deliver measurable outcomes. This will support clients across the deal lifecycle, from pre-deal insight and diligence through to post-deal value creation, operational transformation and sustained performance improvement.
The acquisition builds on Strategy&’s growing Value Creation business and strengthens its ability to bring strategic advice and hands-on technical delivery together within a single proposition. With the acquisition now complete, the combined team is ready to work with clients on AI, data and analytics opportunities, helping them translate these technologies into tangible business outcomes.
Nicola Preedy, Head of Deals, PwC UK, said:
"I'm delighted to welcome the Datasparq team to PwC. Their technical expertise, combined with the deep sector knowledge across our Deals and Strategy& teams, means we can help clients use AI and data to drive value creation at every stage of the deal lifecycle."
John Wyllie joins Strategy& as Partner
As part of the acquisition, John Wyllie, founder and CEO of Datasparq, joins Strategy& as a Partner. John founded Datasparq in 2019 and has led the development of its specialist AI, data and analytics capabilities and team.
He brings more than 17 years’ experience using data and analytics to drive value and performance improvement, spanning consulting, agency and client-side roles. His experience covers strategy, analytics transformation, design and technology across sectors including retail, telecommunications, financial services, travel, media and utilities.
John Wyllie, Strategy& Partner at PwC, said:
“Joining Strategy& marks an exciting next chapter for our team. Since founding Datasparq, we’ve built deep expertise in applied AI, data, product design and engineering, with a real focus on turning ambitious ideas into solutions that work in practice.
“Bringing that capability together with Strategy&’s strategic and sector expertise, and the wider reach of PwC, means we can help clients tackle bigger and more complex challenges. Most importantly, we can work with them from the initial identification of an opportunity right through to building, deploying and scaling the solution.”
Ends
Notes to editor
Datasparq is a specialist data and AI consultancy focused on building production-grade AI solutions for clients. The business works across strategy, delivery and change to help organisations move from insight to execution.
PwC UK announced its intention to acquire Datasparq on 26 August 2026. The transaction completed on 1 November 2026.
About PwC
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