PwC UK appoints first artificial intelligence leader

May 09, 2017

  • Other senior technology leadership appointments to drive growth in cyber security, data and analytics, technology consulting and fintech

With automation set to have a powerful impact on the future of business and society, PwC has appointed Euan Cameron to the newly created role of UK Artificial Intelligence leader, in which he will be responsible for driving growth around this area of emerging technology.

Working closely with PwC’s 800 plus data and analytics specialists, Euan will collaborate with teams across PwC – from consulting to tax and deals to assurance – helping not only our clients to identify opportunities and embrace the shift to automation, but also our own business. Euan’s core team consists of more than 30 artificial intelligence, robotic process automation (RPA) and machine learning specialists already in place at PwC around the UK, with an ambition to increase this to more than 200 by 2020.

Euan Cameron, UK artificial intelligence leader at PwC, commented:

“This year we expect to see more and more artificial intelligence initiatives move from theory to practice. We are exploring a wide range of opportunities to deploy this technology internally, but also to help our clients with many of their critical business issues. Different industries are adopting Robotic Process Automation (RPA) and AI at varying rates but with the field developing so rapidly, those who wait could miss out on the myriad positive opportunities it will bring.

“To be successful, AI needs to be implemented as part of a broader business transformation strategy. We are working with our clients on three main areas: helping businesses to understand the value of AI and the opportunities it holds; supporting their full AI journey from initial projects to large scale transformation; and providing assurance services to create trust and confidence around AI-enabled business functions.”

Euan has been a PwC partner since 2007, with over 20 years’ consulting experience, focusing on the development of corporate strategy and top line growth, informed by data and analytics.

Jon Andrews, head of technology and investments at PwC, commented:

“Emerging technologies are already disrupting how we live and work, and their potential impact can no longer be ignored. Artificial intelligence and automation form a key part of our targeted investment in technology, responding to high demand for expertise in these areas from our clients.

“Technology is essential to the future success of our firm and we now employ over 1,500 technology specialists in the UK alone. Our ambition is that we’ll continue to grow our revenues from technology-related areas – including AI, cyber security, data analytics and fintech.”

Other recent senior technology appointments at PwC include:

  • Cyber security: Zubin Randeria will now lead around 200 cyber security experts in the UK;

  • Data and Analytics: Former cyber security practice leader, Neil Hampson, will now lead our data and analytics team as market demand grows rapidly;

  • Financial Services Technology: Mark Leaver will expand his existing role as Financial Services consulting leader to also include leading our experts in this multi-billion pound fintech market;

  • Technology Consulting: Madeleine Thomson will take up this role to grow our business in this area, having built up our Retail and Consumer practice over the last few years.


Notes for editors.

  • For more information or to speak to any of the newly appointed tech leaders please contact Felicity Main on the details below.


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