On 14 October 2025, Sarah O’Toole, Perry Higgins and Helen Wheeler-Jones of PwC were appointed Joint Administrators of Frank Roberts & Sons Limited.
A long-established UK bakery group producing bread, morning goods and biscuits from sites in Northwich and Winsford, the company supplied major supermarkets, coffee shops and the food service channel.
Immediately following their appointment, the Joint Administrators completed a sale of the company’s business and assets to Roberts Bakery 1887 Limited (formerly NGGL Limited), backed by a Boparan group company, through which 433 employees transferred.
Consultation for a number of employees was already ongoing prior to the appointment. As a result, on appointment 86 employees were made redundant. The Joint Administrators are working closely with the Redundancy Payments Service (RPS) to ensure those affected receive their statutory entitlements as soon as possible.
Enquiries to the Administrators' team should be directed as follows:
Employees: uk_frankroberts_employees@pwc.com
Creditors: uk_frankroberts_creditors@pwc.com
Perry Higgins, Sarah O’Toole and Helen Wheeler-Jones have been appointed as Joint Administrators of the Company to manage its affairs, business and property as its agents and without personal liability. The Joint Administrators are licensed in the United Kingdom to act as insolvency practitioners by the Institute of Chartered Accountants in England and Wales. The Joint Administrators are bound by the Insolvency Code of Ethics which can be found at: https://www.gov.uk/government/publications/insolvency-practitioner-code-of-ethics.
The Joint Administrators may act as controllers of personal data as defined by UK data protection law depending upon the specific processing activities undertaken. PricewaterhouseCoopers LLP may act as a processor on the instructions of the Joint Administrators. Personal data will be kept secure and processed only for matters relating to the Joint Administrators appointment. Further details are available in the privacy statement on the PwC.co.uk website or by contacting the Joint Administrators.