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PwC Raise | Ventures advises OnePulse on £2m Series A capital raise

The PwC Raise | Ventures team is pleased to announce that it has advised B2B digital engagement platform OnePulse in securing its £2m Series A funding led by Blackfinch and followed by Nexus Investments.

OnePulse is an opinion platform that turns market research into engaging, real-time conversation by putting the experience of respondents first. It provides insight to its customers in minutes by talking to people while they're living their lives.

The Series A investment follows two years of strong growth and will be used to expand its clients’ access to consumers into multiple new markets.

The PwC team advising on the deal are Glen Waters, Antonia Burridge, James Heath and Tom Hudson.

Antonia Burridge, PwC Raise | Ventures, said:

“It has been a pleasure working with the team at OnePulse and we are thrilled to have found them leading technology investors. OnePulse is at the forefront of enabling companies to gauge real time opinions and receive feedback in minutes. The investors will be great partners for OnePulse and the investment will help management to scale the team, continue to invest in the platform and realise their huge potential.”

Mike Billingsley, CEO of OnePulse, said:

“Our participation in the PwC Raise | Ventures programme was vital to our successful round funding. The PwC team prepared and supported us throughout the process, from planning, pitch prep, introductions, and term sheet. This funding will allow us to scale and continue to provide our clients access to consumer feedback globally. We look forward to continuing to partner with PwC on future fundraising.”

Reuben Wilcox, Head of Ventures, Blackfinch, said:

“We are delighted to invest in OnePulse, a truly disruptive business, already expanding across several different markets. Mike and his team are now well placed to reach their goals for growth, allowing more brands than ever before to connect to consumers for near-instant market feedback.”

Matthew O’Kane, Managing Director of specialist early-stage Venture Capital investor Nexus Investments, said:

“OnePulse traverses two of the four quadrants of Nexus’s investment focus and expertise: Data and Digital. We are big believers in the power and value of “community-generated” data and insights, and are very excited to both announce the 14th new member of our Nexus Scale-Up Fund portfolio and to partner with OnePulse on its next stage of growth. We believe it will develop its activities and communities beyond those currently in the UK, US and Africa, to literally and globally ‘scale up’.”

Ends

Notes to editors

About OnePulse

OnePulse is an agile, easy-to-use opinion platform that gives brands and agencies instant access to what people think, helping to inform concept development, advertising, products, messaging, and win new business.

Clients such as TikTok, Tyson, BBH, Evening Standard, Channel 4, and Coca-Cola capture people’s opinions while they’re living their lives to get honest insight in minutes.

OnePulse mobile app users around the world engage in micro-surveys (Pulses) which can be targeted using over 60 pre-profiled behavioural and attitudinal data points. Both images and videos can be tested using 8 different question types, including open-ended questions.

Results appear in seconds, and answers can be filtered by data point. Respondents can be immediately re-targeted with additional questions. Average completion time to a generally targeted Pulse of 500 responses is less than 15 minutes.

About PwC Raise | Ventures

PwC Raise | Ventures supports fast-growing, early-stage companies looking to raise between £1m - £30m to fund their growth. We provide expertise throughout a company's investment journey and offer the speed and focus of a boutique, with the unrivalled access of PwC's global network, seeking to build a long-term partnership with you for your fundraise and beyond.

Additionally, we work closely with a number of investors to help bring them quality deal flow, pre-packaged and ready for investment based on their criteria. For more information on how we can help you, please get in touch here.

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“It has been a pleasure working with the team at OnePulse and we are thrilled to have found them leading technology investors. OnePulse is at the forefront of enabling companies to gauge real time opinions and receive feedback in minutes. The investors will be great partners for OnePulse and the investment will help management to scale the team, continue to invest in the platform and realise their huge potential.”

Antonia Burridge, PwC Raise | Ventures

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