PwC acted as lead advisor to Growth Capital Partners (GCP) on its investment in Optima Partners
December 2025
PwC Corporate Finance is pleased to announce its role as lead advisor to GCP on its investment in Optima Partners, a fast-growing Edinburgh-based technology services business specialising in applied data, machine learning & AI transformation. Optima Partners is recognised for its strong blue-chip client base, particularly across regulated industries, and its specialist capabilities in AI-driven data solutions and proven capability in business transformation.
This investment supports Optima Partners’ continued expansion as demand for advanced data analytics, AI implementation and intelligent automation accelerates across enterprise clients. GCP’s partnership with Optima will help drive the company’s growth through targeted initiatives, including investment in customer success, enhanced service offerings, strategic marketing, talent development, and expansion across the UK and Europe to maintain its rapid growth momentum.
PwC Corporate Finance acted as lead advisor to GCP, providing buy-side support throughout the transaction.
The PwC UK Corporate Finance Technology, Media and Telecommunications (TMT) team was led by Dan Gallagher, supported by Arjun Patel, Nick Fletcher, Freddie Compton and Freddie Maher.
“We are excited to be partnering with Optima Partners, a business at a pivotal stage in its growth journey. Demand for advanced data, AI and automation is rising rapidly, especially in regulated sectors, and Optima’s strong reputation and expertise at the intersection of data science, machine learning and enterprise transformation position it well for its next stage of growth. PwC provided valuable support throughout the transaction, leveraging their sector expertise to guide us through the transaction. We look forward to working closely with the Optima team as we support their ambitious plans for growth.”
“We are delighted to have advised GCP on this strategic investment in Optima Partners. GCP has an exceptional track record of helping to scale differentiated tech services businesses, and I am confident they will prove a great success alongside the exceptional team at Optima. We see huge growth in data, AI and intelligent automation, and are confident that Optima's combination of technical capability with sector understanding will continue to deliver results in this evolving market.”
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