PwC advises Domestic & General on its sale to Asurion

PwC is delighted to have supported Domestic & General (“D&G”) and its shareholder CVC Capital Partners on the sale of D&G to Asurion, a global leader in appliance care and protection based in the UK.

Headquartered in London, D&G is one of Europe’s leading providers of appliance care and protection plans. The business offers a wide range of subscription-based products through long-term partnerships with original equipment manufacturers, retailers, and direct-to-consumer channels. Operating across 12 markets including the UK, Germany, Italy, Portugal, Spain and the US, D&G manages over 6.8 million active subscriptions and covers more than 24 million appliances worldwide.

The transaction brings together two complementary businesses with a shared commitment to service excellence and innovation. Together, Asurion and D&G will provide customers with a single, trusted partner for every device and appliance — ensuring faster service, greater convenience, and a seamless global experience. PwC supported CVC and D&G throughout the transaction, delivering a full suite of advisory services including financial, tax and actuarial due diligence, regulatory and compliance reviews, tax structuring, management incentive plan valuation, and purchase agreement advice.

For more information, please contact: Matthew Kay or Nikita Shmarov.