PwC Corporate Finance advises Comfort Click on its sale to Zydus Wellness

  • September 02, 2025

PwC Corporate Finance is proud to have advised the shareholders of leading digital consumer health platform, Comfort Click on its sale to Zydus Wellness. The transaction continues to build on PwC Corporate Finance’s strong track record in the Consumer Health sector and showcases the importance of the PwC global network in delivering large cross-border M&A deals.

Comfort Click is one of the fastest-growing privately owned companies in Europe, having featured in both the PwC sponsored FEBE list and the Financial Times’ FT1000 in Europe list. The Company is a pan-European digital leader in Vitamins, Minerals and Supplements (“VMS”), having achieved revenue of £134m to 30 June with a five-year CAGR of 57%.

The Company has a strong and diversified portfolio across adult, kids and pet through three brands: WeightWorld offers Adult VMS which includes plant-based supplements, vitamins and minerals, collagen, omegas, probiotics and micronutrients sports nutrition; Maxmedix a specialty VMS gummy brand which caters to all paediatric nutritional requirements; and Animigo a natural pet VMS brand and offers a range of pet care products.

Zydus Wellness is a leading listed Indian consumer company dedicated to health and wellness through its two core segments: Food & Nutrition and Personal Care. The acquisition marks Zydus Wellness’ entry into the high-growth VMS category and expansion into international markets across the UK, Europe, and USA to strengthen its global presence. The acquisition also further accelerates the growth of Zydus Wellness’ digital business platform overseas.

PwC provided Corporate Finance services led by PwC UK and supported by PwC India. PwC UK also provided Financial Due Diligence, Tax Due Diligence, and Tax Advisory services.

“We have known the corporate finance team at PwC for several years, during which they invested significant time to understand me, Vivek Shukla, and Minesh Pattni as shareholders, as well as what makes Comfort Click unique. The trust that Tim and the team built with us, together with their deep consumer health sector expertise and strong relationships with key global buyers, was a critical factor in our decision to work with PwC. The team overdelivered on their mandate, with their hands-on approach and commercial mindset proving invaluable in guiding us through the transaction process. On behalf of myself, Vivek, and Minesh, I would like to thank the PwC team for their advice, dedication, and support in helping us achieve this successful outcome.”

Chetan Shukla,Founder of Comfort Click

“PwC were instrumental in helping us to navigate this important process and to find the right partner in Zydus Wellness. The PwC team’s deep consumer health sector knowledge and embedded data capability were essential in ensuring the Comfort Click equity story was expertly crafted to highlight the strength of our business and our exciting future growth opportunity.  PwC's global connectivity, particularly their local Indian team support, were imperative to completing a cross-border deal of this nature. This transaction marks an exciting new chapter for Comfort Click, and we are grateful to the PwC team for helping us reach this milestone moment with Zydus Wellness.”

Nehal Patel,CEO of Comfort Click and Huzefa Motorwala, COO of Comfort Click

“We are proud to have supported the shareholders of Comfort Click on this landmark transaction in the consumer health sector. Comfort Click have expertly combined high-quality, ingredient-led products with deep digital commerce expertise which has seen them scale some of the fastest growing digital consumer health brands across Europe. Having known the shareholders for multiple years and having seen Comfort Click’s growth over this time, it is an extremely proud moment for us to have worked with them to deliver this transaction. We would like to express our best wishes to both Comfort Click and Zydus Wellness as they embark on this exciting next chapter together.”

Tim Armstrong,Corporate Finance Partner at PwC UK

Contact us

Tim Armstrong

Tim Armstrong

Partner, Corporate Finance - Head of Private Business, PwC United Kingdom

Tel: +44 (0)7763 383782

Follow us