After we unexpectedly lost our colleague Jack Ryan in January in a traffic incident, his colleagues and friends in the firm came together to celebrate and honour his memory. The resulting #MoveForJack campaign raised £50,000 in funds for two charities that Jack cherished.
A senior manager in our Digital Marketing team, Jack was a steady presence and important to so many of us. He was dedicated and always so passionate about pushing boundaries to ensure we were being innovative and results focused. Jack excelled in all he did and possessed phenomenal, seemingly limitless talent.
In addition to his passion for his craft, many people talk about how wonderful he was — thoughtful, warm hearted, fun, an all-round nice guy just shy of turning 30. We wanted to honour his memory by doing something that would make an impact in the way that he had impacted so many of us.
Jack was a big fitness fan. He had participated in the #MyRun challenge earlier in the year and clocked up 100km for the Nike challenge in the same month. Having a fitness element to any tribute we paid him made perfect sense — we would move, for him, as he had moved many of us; and so #MoveForJack was born.
The weekend of 20–21 March, when Jack would have been celebrating his 30th birthday, we aimed to collectively ‘move’ 1000km and raise funds for charity. The two charities chosen were close to Jack’s heart: Aston Villa Foundation as Jack had been a lifelong Aston Villa fan, and the London Ambulance Service with whom Jack and his partner Liz Austin (also a PwC employee) had volunteered.
#MoveForJack was an epic weekend of grit, determination and fun — people ran, walked, cycled, worked out, played a sport, roller skated, danced (and even skied!) or undertook a number of other physical activities. It provided a much needed forum for us all to process our loss and to make a real difference in Jack’s memory.
“This has been a very emotional time for us as a family but we wanted to say an enormous thank you to all the amazing people who ran, cycled and walked over the weekend to raise funds in memory of Jack. The money raised is truly amazing and we know Jack would have been so proud of all of those who took part.”
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