Greg Rutherford on how data can fuel success

We all know the right nutrition can improve our performance. But for elite athletes, eating well isn’t just a lifestyle choice – it's a crucial part of their success, enabling them to train, recover and perform to their full potential. In this episode, host Rowena Morris is joined in our virtual studio by Greg Rutherford, MBE, a retired British long jumper who won gold for Great Britain at the Olympics, Marc Fell, a performance nutritionist at British Athletics, and Alex Cooke, a data intelligence partner at PwC.

PwC is working together with British Athletics to give coaches and athletes access to powerful insights that will help improve performance. Our partnership with British Athletics showcases our ability to combine business understanding and human insight with technology innovation to deliver greater results for any organisation.

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