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We all know we need to get to net zero - and fast - but the challenge has always been putting it into practice. The scale of change required - and the amount of time to make it in - makes for a daunting prospect. Where do you start? (Especially when you're a huge, complex organisation)? Which is why we've invited Jude's ice cream, a certified B Corp and makers of carbon negative ice cream - to talk through their transformation journey and how purpose and the disruption of the pandemic became the catalyst for change.
