Economics and Policy: Meet the team

David Lancefield 

David Lancefield

Tel: +44 (0)20 7213 2263, Email David

David shapes the strategic and commercial decisions taken by companies in the context of growth, restructuring and regulation. He focuses on the media and entertainment sector, working with organisations to transform their organisation and services for the digital age. He also leverages perspectives from one sector to others having advised companies in health, energy, transport and financial services.

David has recently worked with large media organisations to deliver strategy formulation and organisation restructuring around digital ventures and mobile TV, forecast of TV advertising revenues and the assessment of impact of advertising on brand values. He has also worked on regulatory issues such state aid (on the interface of public and commercial bodies), competition issues, music licensing, media ownership rules, public funding of content, and digital TV and radio switchover.


Luisa Affuso 

Luisa Affuso

Tel: +44 (0)20 7212 1832, Email Luisa

Luisa has over fifteen years’ economic consulting experience and specialises in competition policy. She has particular expertise in the application of economics and econometrics to complex merger and antitrust questions. Before entering consulting Luisa held academic positions at the University of Cambridge and at the London Business School following her PhD in Economics from Warwick University. She is a Senior Member of Robinson College, Cambridge.

Luisa has advised on regulation and competition policy matters and has given expert evidence on a number of high-profile cases before several competition authorities including the European Commission, the Italian, UK, Indian, South African and Singaporean authorities.


Mark Ambler 

Mark Ambler

Tel: +44 (0)20 7213 1591, Email Mark

Mark works primarily in our public policy evaluation and impact assessment teams. He has advised a number of government departments on project, policy and programme evaluations, economic impact analysis, regulation and valuation.

Most recently, Mark helped the Department for Business, Innovation & Skills develop an evaluation strategy for their regulatory responsibilities, and with the London Development Agency to evaluate the impact of their 2012 related investments.


David  Armstrong 

David Armstrong

Tel: +44 (0)28 9041 5716, Email David

David advises our clients in the National Government Services sector. He has led the research elements on a wide range of education, training and labour market evaluation assignments for Government departments and agencies in the UK and Ireland. Currently, David is leading a major piece of work for the UK's Department for International Development on girls' education.

David has a PhD in economics and statistics from Warwick University, and has published widely on a range of policy and evaluation issues.


Edward  Bramley-Harker 

Edward Bramley-Harker

Tel: +44 (0)20 7804 5684, Email Edward

Ed focuses on the application of economics to healthcare and pharmaceutical sectors, including economic evaluation, market analysis and econometrics.

Ed has recently worked with hospitals to analyse cost functions, with regulators to assess and reform tariff regulations, delivered cost analysis to inform negotiations about fees for community pharmacists and dispensing doctors, and looked at competitive neutrality issues in public sector procurement. Ed also leads our Ageing research for the Public Sector Research Centre.


Esmond Birnie 

Esmond Birnie

Tel: +44 (0)28 9041 5808, Email Esmond

Esmond is Chief Economist in Northern Ireland (with an additional focus on the Scottish and other “UK regional” economies). He is editor of the Northern Ireland Economic Outlook and author of many reports and articles on aspects of thought leadership. He joined the firm in January 2010 after 25 years of public policy experience (as a Special Adviser, Member of a devolved Assembly and as a university lecturer in economics). Esmond has worked with a range of private and public sector clients across the UK on issues such evaluating government budgets, the efficiency of pharmacies and options for social care for the elderly.


Daniel Burke 

Daniel Burke

Tel: +44 (0)20 7212 6494, Email Daniel

Dan helps government and public sector clients develop and implement their reform strategies. His current focus is health, working with NHS commissioners on the delivery of major reforms to the commissioning of health services. He is also leading PwC's work on market reform; helping clients to benefit from insights about how to improve the ways markets work across a range of regulated sectors.

In his career at PwC, Dan has advised clients on reforms in many key sectors - always with the aim of improving outcomes for the public - including education, welfare, criminal justice, local government, policing and now health. Dan joined PwC in 2001 having worked in both central and local government policy making roles.


Stuart Cook 

Stuart Cook

Tel: +44 (0)20 724 7167, Email Stuart

Stuart Cook is our head of utility strategy and regulation. He advises power and utility clients on strategic and regulatory issues, and on adapting their operations to emerging challenges in the industry.

Stuart has worked in the power and utilities industry for 23 years and is a former member of the Gas and Electricity Markets Authority, on which he served from 2010. Whilst with Ofgem, Stuart was Senior Partner, Smarter Grids and Governance and was responsible for transmission and distribution network policy. More recently, he served as managing director, Ofgem E-Serve and IT.

Before joining Ofgem, Stuart worked as a consultant and advised leading international utilities clients on strategy, regulation and the delivery of organisation change.


Nick Forrest 

Nick Forrest

Tel: +44 (0)20 7804 5695, Email Nick

Nick specialises in economic and financial analysis in competition, regulatory, valuation, strategy and public policy assignments. His expertise lies in financial economics and understanding the cost of capital, risk and profitability, analysing the cost, benefits and overall impact of banking reform, credit pricing and supply of lending to businesses.

Nick has recently worked with large retail and consumer banks to conduct an impact analysis of banking regulatory reform, to dispute a quantification of cost of equity and to provide international cost of capital rates.


Mark Graham 

Mark Graham

Tel: +44 (0)131 260 4054, Email Mark

Mark works at the interface between the public and private sectors in relation to fund raising, programme and project management and strategic evaluations.

Mark helps voluntary sector organisations to develop plans for funding support, raise funds, implement activities and evaluate impacts. Mark also works with government departments to consider innovative funding strategies, including Scottish Enterprise, the Big Lottery, English Partnerships, and sportscotland.

Mark leads our work in the measurement of social impacts and the development of social impact bonds and has worked with a range of organisations in assessing their impacts including voluntary bodies such as SPARK, the School of Social Entrepreneurs and a range of private sector clients such as British Land, Anglo American and Puma.


Daniel Hanson 

Daniel Hanson

Tel: +44 (0)20 7804 5774, Email Daniel

Daniel’s expertise and practice spans: competition policy; the use of economics to resolve commercial disputes; and contentious matters involving regulators.

His recent work includes: leading much of PwC’s response to the Competition Commission investigation into statutory audit services; working on the public inquiry into the prices a UK port charged ferry company customers; having advised one of the three lead banks on the high court case against the OFT concerning unauthorised overdraft charges; designing much of the competition and regulatory framework for the UK’s first high speed railway line; advising bidders on infrastructure assets; and advising clients on a range of business critical decisions such as potential appeals to the Competition Commission.

Daniel has over eighteen years as a professional economist. He has advised clients in virtually every sector of the economy in the UK and overseas. He is a former Fellow of the Overseas Development Institute and international civil servant, and has degrees in Economics from the Universities of Warwick and Bristol. He is also one of the founders of our Regulators Roundtable series, in which senior officials from regulators and competition authorities discuss topical issues under Chatham House rules.


Michael Hardt 

Michael Hardt

Tel: +44 (0)20 7804 3112, Email Michael

Michael is a Director in our Telecoms Strategy and Economics team based in London. He is an economist by background and holds a PhD from the London School of Economics. Over the last 15 years, Michael’s principal area of focus has been on telecoms regulation. He works with clients to advise them on sector policy and regulatory framework design, competition analysis and formulation of remedies, price regulation and pricing strategy and efficiency analysis.

Michael is a recognised expert in his field and a regular speaker at regulatory conferences. He has advised clients including fixed and mobile operators as well as governments and regulators in over 30 countries.


John  Hawksworth 

John Hawksworth

Tel: +44 (0) 20 7213 1650 , Email John

John is Chief Economist for the UK and editor of the Economic Outlook publication, and many other reports and articles on macroeconomic and fiscal policy issues. He has over 20 years of experience as an economics consultant to leading public and private sector organisations, both in the UK and overseas. He has worked with several UK think tanks including the Institute for Public Policy Research (on pensions, state enterprise reform, social housing and public-private partnerships) and the Social Market Foundation (on the case for universal pre-school childcare), and with many academic economists and sector specialists.


Richard  Laikin 

Richard Laikin

Tel: +44 (0)20 7212 1204, Email Richard

Richard is a director in the power & utilities consulting team and the UK Water Sector Leader. Richard has over 20 years of experience of consulting in the power, water and oil & gas sectors in the UK and worldwide. He has led regulatory, strategy, M&A, business transformation and IT projects for many clients, including regulators, energy and water companies and potential investors in the sectors.

Richard is a frequent commentator on sector issues in the national and trade media and at conferences. He is an appointed member of the Future Regulation Advisory Panel at Ofwat, the Environment & Water Sector Advisory Group at UK Trade & Investment (UKTI), and the Eduation Steering Group at the Chartered Institution of Water & Environmental Management (CIWEM).


Michael Kane 

Michael Kane

Tel: +44 (0)289 041 5303 , Email Michael

Michael focuses on resolving issues in the public sector, education, training, and international development.  He has recently led on the design of our Professional Services Higher Apprenticeships programme. Currently, he is at the heart of our work on Employer Ownership of Skills that involves us taking a lead on workforce developments and skills requirements for the wider professional and business services sector.

Michael has led numerous strategic research, policy and delivery assignments for most government departments and agencies in Northern Ireland and the UK. These include projects aimed at establishing the linkages between public buildings and the performance of those occupying them: reviews of leadership strategies across Northern Ireland, England and Wales; and also reviews of school funding. A number of these projects have involved the preparation of submissions to HM Treasury on the main issues.

Alastair Macpherson 

Alastair Macpherson

Tel: +44 (0)20 7213 4463, Email Alastair

Alastair leads our International Telecommunications Regulatory Centre of Excellence. He specialises in the provision of regulatory policy, economic and strategic advice to the telecoms sector.

Alastair’s recent projects include advising regulated operators on telecommunications operators being considered by Government and Regulatory Authority, helping telecoms operators with a particular interest in broadband roll-out meet Universal Service Obligations, and developing legislative and regulatory frameworks for the communications sector in developing markets.


Tim Ogier 

Tim Ogier

Tel: +44 (0)20 7804 5207, Email Tim

Tim is a partner in our Economics and Policy team and has over 30 years experience as a business economist, advising clients on cases and issues in the areas of competition, regulation, litigation and finance.  He has extensive experience with the UK Office of Fair Trading (OFT) and Competition Commission (CC).

Tim has acted as an expert witness in competition and related cases, including giving oral evidence in arbitration, competition appeals and public inquiry contexts.

Tim specialises particularly in market study and market investigation cases, having led our advice on many of the most high profile investigations. Tim has worked with sector specialists to provide comprehensive support to clients on inquiries including: mobile phones; payment protection insurance; pay-TV movies; North East buses; SME banking; aggregates; private healthcare; unauthorised overdraft charges; statutory audit services; and new cars.

Tim is an expert in financial economics, applying this in a regulatory context to advise regulated businesses and regulators on the appropriate cost of capital for regulated price setting; and in a competition context, to determine whether prices and profits are at reasonable levels, and hence consistent with an effectively competitive market. He has applied such analysis in the context of market investigations; predation and margin squeeze cases; and abuse of dominance cases.


Andrew Sentance 

Andrew Sentance

Tel: +44 (0)20 7213 2068, Email Andrew

Andrew Sentance is Senior Economic Adviser to PwC. He joined the firm in November 2011 after serving as an external member of the Monetary Policy Committee of the Bank of England.

After studying at Cambridge and the LSE, Andrew started his career as a business economist at the Confederation of British Industry in the mid-1980s before moving to the London Business School in 1994. While at the CBI, he was a founder member of the Treasury’s Panel of Independent Forecasters - also known as the "seven wise men". Immediately before joining the Bank of England, Andrew was Chief Economist at British Airways, where he also worked on business strategy and planning, airport policy, airport regulation and environmental affairs.

Andrew is a part-time Professor at Warwick Business School, a visiting professor at Royal Holloway, London, and is a Fellow and former Chairman of the Society of Business Economists.


Andrew Thurley 

Andrew Thurley

Tel: +44 (0)20 7212 6503, Email Andrew

Andrew leads the firm’s public sector sustainability work. Andrew has specialist expertise in sustainability strategy; economic regeneration studies; financial and economic appraisal of investments; project and programme evaluations; business planning and market studies; project financing; economic valuation of fixed assets; socio-economic impact assessments; property development appraisals and environmental economics.

Recently Andrew worked with the Environment Agency to develop a long term investment strategy for its flood and coastal erosion risk management activities.


Tim Wilson 

Tim Wilson

Tel: +44 (0)20 7213 2147, Email Tim

Tim leads our commissioner support, including to NHS England, CCGs and commissioning support organisations. His work includes leading strategy, operational and organisational improvement and efficiency and helping clinical commissioners to improve their performance and introduce medical management programmes.

Tim has also led a range of different integrated delivery models, clinical transformation programmes and on improving service experience in health care services.

He is presently leading a number of leading edge projects on outcome based contracting and care economy transformation.


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