Ensuring continuity through crisis

Deliver clarity, control and confidence in a crisis.

If a crisis hits, make sure you’re ready. Only thorough preparation and building resilience into your organisation's immune system will enable you to respond swiftly and effectively, to mitigate risks and ensure stability.

Organisations are now exposed to an unprecedented number of complex risks—from regulations to cyber threats, supply chain disruption to geopolitics to climate change—all of which are driving factors for disruption.

The purpose of resilience is to have measures in place which build agility into your organisation to absorb disruption should they materialise, and where this is not possible, respond appropriately to minimise the impacts and remain within pre-defined acceptable levels of impact for your external stakeholders.

When, however, a disruption impact exceeds the acceptable level of impact for an organisation, it becomes a crisis. In a crisis, your resilience plans may be overwhelmed and the tolerable levels of impact may be breached.

We’ll help you be ready for whatever challenges arise. We’ll help you to build agility into the immune system of your organisation by focusing on protecting what matters most and building trust. If something does happen, we’ll provide the clarity, control and confidence you need to overcome the situation. Our approach has supported our clients through some of their most challenging situations, sometimes months and years later.

Find out how we can work together to protect your business, people, and reputation.

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Rethink risk

Managing risk isn’t just about responding to change. It’s about changing the way we see it. By shifting our perspective to consider different angles we unlock new possibilities. Our expertise, powered by technology, lets us create a panoramic view of your risk landscape, so you can take risks and build lasting resilience.

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Being resilient by design is critical for both survival and for strategic advantage in an era where disruption is the norm. From a pandemic, war and cost of living crisis to extreme weather events, cyber-attacks and supply chain challenges including trade tariff uncertainty, the threats we all face are more frequent and complex than ever before.

The ability to adapt and respond to disruption is vital to maintaining the trust built with stakeholders. Find out how your organisation can evolve to meet disruption with confidence.

“What feels like a never-ending wave of high impact disruption is creating increased risk and uncertainty - for organisations, on markets, for national security and for individuals. Trying to dodge rocks isn’t a strategy for survival in this avalanche. The most resilient organisations are able to adapt quickly, unlock new opportunities and emerge stronger, whatever the nature of the disruption.”

Lord Gavin BarwellStrategic Advisor, PwC UK

Organisations that enhance and invest in their resilience are better prepared to thrive in this era of disruption.

Find out how resilience strategies can be underpinned by technology that will allow your organisation to anticipate, prevent, prepare for, simulate, respond to and learn from the risks and disruptions that have become the norm.

“Organisations want a clear road map on how to build the resilience to adapt and respond to fast-changing and unpredictable risk. This starts with broadening your risk horizon through exceptional radar - using signal data to act early and prioritise what really matters. Sharp focus needs to be on the use of technology to source, bring together and make sense of that data, as well as fostering a culture where everyone is vigilant.”

Michael WignallAzure Business Group Lead, Microsoft UK

Leaders are prioritising cyber resilience in the face of increasingly frequent, complex and destructive cyber attacks, and the significant financial, operational and reputational risk that comes with them.

There are proactive steps your organisation can take to withstand or absorb disruption, or to respond quickly to minimise the impacts of a cyber attack. Find out how we can help you develop and rehearse your holistic response capability and build the resilience, skills and confidence your organisation needs.

21%

of UK CEOs say their organisation will be ‘extremely exposed or highly exposed’ to cyber risks over the next 12 months, according to PwC’s 28th CEO Survey

How we can help

We can help you to prepare for and respond to disruption and crisis. From a minor stress to a major event, whether incident or issues-led, business leaders have a responsibility to protect their organisation, people and reputation.

We help organisations enhance their resilience and prepare for crisis situations by:

  • Defining tolerable impacts and ensuring critical services can withstand disruptions.
  • Evaluating key resources, people, facilities, technology, data, and suppliers.
  • Implementing measures for stability or quick recovery.  

But you can't plan for every risk, so we develop dynamic crisis management skills that allow you to respond to unpredictable challenges building leadership capabilities, structured processes, frameworks, and conducting regular exercises. Our team supports clients in managing responses, controlling data, and making informed decisions, enabling them to resume operations and emerge stronger.

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Contact us

Bobbie Ramsden-Knowles

Bobbie Ramsden-Knowles

Crisis and resilience Partner, PwC United Kingdom

Tel: +44 (0)7483 422701

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