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Retail and consumer goods

Understand and anticipate changing trends, behaviours and new technology. We provide the expertise and insights to help retail and consumer goods leaders manage change, deliver results and unlock value.

Our passion is helping retail and consumer goods clients achieve success, consistent with their brand values

As consumer demands and loyalties shift, retail and consumer goods businesses must embrace agility to maintain market share. At the same time, increased regulatory scrutiny and cost pressures are driving the need for new ways to profitable, responsible growth. Your route to transformation may focus on sustainability, diversity and inclusion or how technology can augment your customer journey. Or perhaps building cyber resilience, optimising cost or mergers and acquisitions are your strategic focus. Or all of the above.


Whatever your needs, we have the right people to help you deliver that sustainable change. We are helping retail and consumer goods businesses to embed resilience, capitalise on accelerating consumer trends, benefit from new technologies and integrate new and different business models.

The Consumer Reconsidered

Understand how consumer behaviours are evolving, what that means for you, and reveal how to create a strategy that creates better connections with consumers, builds trust and unlocks sustained success.

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Contact us

Jacqueline Windsor

Jacqueline Windsor

UK Retail Leader, PwC United Kingdom

Tel: +44 (0)7801 074739

Lisa Hooker

Lisa Hooker

Leader of Industry for Consumer Markets, PwC United Kingdom

Tel: +44 (0)7802 882562

Sam Waller

Sam Waller

UK Consumer Goods Leader, PwC United Kingdom

Tel: +44 (0)7850 515966

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