Not a zero sum game

Why online gambling can be an opportunity, not a threat, for the ‘bricks and mortar’ industry

Online gambling is in rapid growth around the world and accounted for $38bn (or c. 11%) of global gross gaming revenue (GGR) in 2016.

At first glance this seems like a threat to land-based operations such as casinos, bingo halls and betting shops – but the evidence emerging from practitioners and market data suggests the risks of online substitution are limited. We see several ways in which online gambling can be complementary to land-based gambling revenues. Operators, investors and government should look beyond the threat and seek out the opportunities.

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David Trunkfield
UK Leader of Industry for Hospitality and Leisure
Tel: +44 (0)20 7804 6397
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