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PwC’s Scale programme makes move into Media

18 Feb 2022

PwC has expanded its Scale programme of support for growing tech companies with the launch of its first MediaTech cohort, featuring nine innovative companies ready to take the next step in their growth.

The Scale programme, which is run in conjunction with GrowthBuilders, was developed to drive growth and innovation by helping fast-growth companies work closer with media industry leaders.

PwC Scale MediaTech is a new programme, joining the likes of FinTech, WealthTech and Proptech. Among the technologies developed by the cohort are specialist tools for AI, content marketing, social media management and data.

Having run over 50 Scale Programmes in the UK working with more than 500 scale-ups, PwC’s Scale offering of three core components is proven to accelerate growth by tapping into PwC’s corporate network, that stretches around the globe; exploring opportunities with PwC leaders who work with the biggest media brands; and upskilling and developing scale-up teams through a world-class business growth curriculum.

The programme is delivered over 12 weeks and curates partnerships, co-creation and collaboration between MediaTechs and large Media & Entertainment organisations and large brands keen to tap into new ways of driving profitability, growth and innovation.

The business curriculum brings topics such as sales and marketing, operational growth, professional readiness, valuations, leading through growth as well as exposure to industry specialisms. The cohort itself is curated around PwC’s large client challenges which brings through highly relevant solutions to drive opportunities for both.

Dan Bunyan, Partner and PwC Scale | MediaTech Programme Sponsor, said:

“It gives me great pleasure to announce the first PwC Scale | MediaTech programme and I'm excited by the opportunities it can drive for us and our clients.

“From a group of over 1,100 MediaTech firms, we have selected nine exceptional firms to whom we will be providing access to advice, bespoke support and client networking events. 

“Scale is a really important platform for us - we want to meet interesting high growth businesses. Being close to these firms helps us advise our clients on the latest trends, innovations and partnership opportunities.

“I'm excited to follow this intake and work with them to continue to drive the technology transformation within the Media industry.”


If you would like to see our scale-ups pitch their value propositions at the online ‘Executive Event’ on the 1st March register your interest here. The event is roughly one hour. Please see the Cohort Booklet here.

The PwC Scale MediaTech 2022 cohort of businesses are:

Boostr helps companies gain the unified visibility necessary to effectively manage, maximise and scale omnichannel ad revenue profitability with user-friendly workflows, actionable insights, and accurate forecasting.

Cerebri AI provides “Answers-as-a-Service” using our CVX 3 real-time AI software platform.

JUMP is a business analytics product focused on media and entertainment to help our clients improve business results by actioning behavioural data. is one of the leading influencer content marketing platforms using marketplace technology to connect advertisers with influencers.

MavSocial is a complete social media management software solution for businesses, franchises and agencies.

Fifty uses data and AI technology to help brands understand their customers and power advertising to best engage them.

AdScanner helps TV platforms and telecom to monetise their data by unlocking insights, which then bring value to advertisers and agencies.

Smartology uses its own award-winning B2B SaaS platform, SmartMatch, allows brands to quickly and easily amplify all of their thought leadership contextually alongside brand-safe and relevant articles across the world’s most premium publishers, driving record engagement without the need for any user data.

Cultural Intelligence provides diversity specific insights and tools for agencies and advertisers to drive effective, well-rationalised campaigns across minority owned and operated media.

If you are looking for more information or are interested in being involved then please get in touch with Fanny Vingerhoets [] Scale MediaTech Lead or Max Heal [] GrowthBuilders Programme Manager.


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Kevin Scott

Kevin Scott

Media Relations Manager, PwC United Kingdom

Tel: +44 (0)7561 789014

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