Key takeaways
A deals recovery is typically characterised by broader participation, improving confidence and rising transaction volumes. The UK market is exhibiting the opposite.
Capital deployed more than doubled from £60bn in H1 2025 to £134.7bn in H1 2026, almost returning to H2 2020 levels. But deal volumes contracted by almost 13%, extending the decline in transaction activity seen since the market peaked in H2 2021.
Deal value is concentrating across most sectors. This suggests a structural shift in how capital is being deployed, consistent with a K-shaped pattern. We see this pattern globally, but it is more pronounced in the UK.
Sector |
H1 2026 |
Year-on-year |
H1 2026 |
Year-on-year |
Consumer Markets |
£39.2 |
486% |
248 |
-21% |
Financial Services (inc. Real Estate) |
£35.6 |
115% |
205 |
-26% |
Industrials & Services |
£19.0 |
38% |
382 |
-4% |
TMT |
£14.8 |
43% |
320 |
+5% |
Health Industries |
£13.0 |
460% |
86 |
-11% |
Energy, Utilities & Resources |
£13.0 |
36% |
58 |
-32% |
Total Deals |
£134.7 |
+125% |
1,302 |
-12.6% |
Four sectors stand out as attracting significant deal capital, three of which are driven by advances in AI and technology.
Deal value reached £35.6bn (26% of H1 2026 total deal value), more than doubling from £16.5bn in H1 2025. But investors' objectives have shifted from scale to reinvention, with activity driven by pressure to modernise technology, optimise capital and respond to changing customer expectations.
Recent transactions reflect that shift. Nuveen's £9.6bn acquisition of Schroders and EQT's £2.8bn acquisition of Coller Capital point to continued consolidation across asset management, while Zurich Insurance's £8.1bn acquisition of Beazley shows the same dynamic in insurance. NatWest's £2.7bn acquisition of Evelyn Partners expands its position in UK wealth and advisory, and Standard Life’s £2.0bn acquisition of Aegon UK strengthens its scale in long-term savings and insurance.
We expect this activity to continue. Financial services is entering a period of reinvention, as AI, tokenisation and new digital infrastructure change how firms operate and compete. For boards, that raises practical questions about what they need to own, what they can build and where M&A can get them there faster. Acquisitions and portfolio reshaping will increasingly be used to bring in technology, data and specialist capabilities that would take much longer to build organically.
TMT deal value increased from £10.3bn to £14.8bn, representing 11% of total UK deal value. Capital continues to flow into AI-enabled software, digital infrastructure, data centres and data platforms, although investors are becoming much more selective about where they see long-term value. Our most recent Global Data Centre Outlook 2026-2050 estimates that US$31.6 trillion could be invested in data centres globally by 2050, with power, policy and data sovereignty shaping where that investment goes and creating new opportunities for markets in the UK.
Recent deals give a good indication of where that conviction sits. The £1bn+ sale of Sedex reflects continued appetite for businesses combining technology, data and growth potential. Nexfibre's £2.0bn acquisition of Substantial Group points to the demand for scalable digital infrastructure, while Bullish's £3.1bn acquisition of Equiniti is another example of significant capital being deployed into technology and data-enabled businesses.
Software is more complicated. The so-called "SaaSpocalypse" accelerated a reassessment of valuations and opened up a much sharper debate about which business models will hold their value as AI develops. Businesses with proprietary data, embedded workflows and high switching costs are generally giving buyers more confidence. Those that are easier to replicate or more exposed to AI substitutions are having to work much harder to make the investment case.
This is not simply a story of more money flowing into technology. As valuations and investment become increasingly concentrated around AI, inevitably, enhanced risks will come with that concentration. It’s no longer a case of whether a business can benefit from AI, but whether its valuation, competitive position and business model remain resilient if expectations change.
Deal value increased from £2.3bn in H1 2025 to £13.0bn in H1 2026 (10% of total deals value), suggesting that strategic healthcare M&A remains resilient despite wider market uncertainty.
GSK's £8bn acquisition of Nuvalent highlights the continued race among global pharmaceutical companies to secure breakthrough science, innovative therapies and future pipeline growth. Eli Lilly's £5.1bn acquisition of Centessa Pharmaceuticals reinforces this trend and illustrates the premium placed on UK life sciences innovation and high-quality intellectual property.
Capital is becoming progressively specialised. Life sciences private equity, healthcare-focused growth investors and global pharmaceutical companies are directing investment towards differentiated, scalable businesses, while generalist investors remain more selective. Innovation is increasingly driving valuation as well as growth.
Consumer Markets were the largest contributor to UK deal value, growing fivefold to £39.2bn compared to H1 2025 (29% of total deals value in H1 2026). This was driven largely by two transactions: the £33bn merger of Unilever's food business with McCormick, accounting for around 85% of total sector’s value alone, and Ingredion's £2.7bn acquisition of Tate & Lyle.
Rather than signalling a broad-based recovery in consumer markets, the data shows a small number of activist-driven corporate situations and strategic portfolio disposals. The strategic rationale has centred on portfolio simplification, exemplified by Unilever's decision to refocus on health, beauty and hygiene, while private capital remains comparatively cautious towards the wider sector.
By contrast, Industrials and Services have remained active but continue to face a difficult UK backdrop of low growth and persistent cost pressures.
Energy, Utilities and Resources has faced geopolitical uncertainty, alongside questions around regulation and long-term policy direction. But strategic capital is still moving where investors have conviction in the long-term opportunity. ENGIE’s £10.5bn acquisition of UK Power Networks is a clear example, bringing significant capital into critical UK energy infrastructure despite the more challenging backdrop.
Fewer buyers are competing for fewer assets but with significantly greater intensity. Premium assets continue to command strong valuations, even as broader market multiples remain under pressure.
Capital itself is not the constraint. PwC's Global Private Credit Survey 2026 found that four in five portfolio managers expect allocations to increase over the next 12 months. But rather than translating directly into more transactions, that capital is supporting larger, higher-conviction deals, refinancing and a broader range of investment strategies.
The pressure to reinvent among corporates is growing. That urgency is translating into greater appetite for transformation, but investment committees are demanding greater certainty before deploying capital.
Across the deals processes that we support, the same pattern is visible; differentiated assets generate stronger buyer interest, while weaker processes are becoming harder to execute.
Investors are gravitating towards businesses that command what we call a ‘Concentration Premium’. This is defined by four characteristics: strategic coherence, sustainable differentiation, executable value creation and fitness for the future. For those assets that can demonstrate and evidence a combination of these characteristics, bidder appetite is strong with valuations well above historical multiples.
But concentration also creates risk. When more capital chases the same themes, particularly AI, valuations can run ahead of fundamentals. Buyers need to distinguish genuine competitive advantage from market momentum and be confident the investment case still works if expectations change.
The concentration of capital is most visible in the largest transactions. The ten biggest UK deals accounted for almost two-thirds of total deal value in H1 2026 across sectors including Consumer Markets, Financial Services, Industrials & Services and Healthcare. What they show is that buyers are still willing to commit significant capital when they have confidence in the asset and a clear strategic rationale for the deal.
Top 10 |
Deal value (GBP m) |
Buyer name |
Target name |
Target industry |
1 |
33,433 |
McCormick & Co Inc |
Unilever PLC-Food Business |
Consumer |
| 2 | 10,568 | ENGIE | UK Power Networks | Energy, Utilities & Resources |
3 |
9,627 |
Pantheon LLC |
Schroders PLC |
Asset & Wealth Management |
4 |
9,379 |
Isotope Bidco Ltd |
Intertek Group PLC |
Business Services |
5 |
8,144 |
Zurich Insurance Group AG |
Beazley PLC |
Insurance |
6 |
5,123 |
Eli Lilly & Co |
Centessa Pharmaceuticals PLC |
Pharma & Life Sciences |
7 |
3,134 |
Bullish |
Equiniti Group Ltd |
Business Services |
8 |
2,761 |
EQT AB |
Coller Capital Ltd |
Asset & Wealth Management |
9 |
2,742 |
NatWest Group PLC |
Evelyn Partners Group Ltd |
Asset & Wealth Management |
10 |
2,733 |
Ingredion Inc |
Tate & Lyle PLC |
Consumer |
One recent transaction we advised on shows how the Concentration Premium plays out in practice.
The target was a specialist platform business with strong net inflows, a differentiated technology stack and clear strategic relevance, precisely the type of asset attracting bidders. Interest at the outset was significant, but only a small number of specialist buyers with deep sector conviction remained through to the final stages of the process.
The successful bidder arrived with a fully executable capital structure, including financing agreed in advance with a direct lender, eliminating syndication risk. It also deployed an integrated diligence team spanning corporate finance, tax, technology and operations from day one, supported by a fully stress-tested 100-day value creation plan.
AI-enabled document review accelerated the diligence process, allowing advisers and management teams to spend more time testing strategic assumptions rather than gathering information.
The successful bid ultimately carried a significant premium to initial pricing expectations, with the most clarity in their outcome. The seller selected the bidder offering the greatest executable value creation plan.
The questions already being asked in technology are now being asked much more widely. Boards want to know what agentic AI could mean for their industry, where it will create value, what capabilities they will need and, ultimately, how businesses will make money as it gains traction.
That is starting to change the way buyers look at potential acquisitions. Buying can be a much faster route to technology, talent and proprietary data than building those capabilities internally. But access to AI capability is only one side of the investment case. Buyers also must understand what AI could do to the economics of the business they are acquiring.
Some of the questions are quite fundamental. Could AI open up new revenue streams or put existing ones under pressure? Could it improve margins or change the cost base? Does it make the company’s products more valuable, or easier for somebody else to replicate? And what happens to its competitive position if adoption moves faster than expected?
Much of the value being placed on AI today is based on what it could deliver rather than what it already has. Buyers therefore need to test those expectations carefully and decide how much of that future value they are prepared to pay for today.
These are no longer questions that can be left to the technology diligence team towards the end of a process. They affect the commercial case, valuation and value creation plan. Financial, commercial, technology, cyber, tax, regulatory, operational and integration work increasingly needs to happen in parallel if buyers are going to reach a view quickly and invest with conviction.
Buyers who can move quickly with clear investment theses and funding certainty are increasingly gaining an advantage in competitive processes. Price remains important, but confidence in completion, speed of decision-making and a credible plan for value creation are more likely to determine the outcome.
What winning transactions share:
As capital becomes more concentrated, generalist investors are giving way to sector specialists with deeper expertise, stronger conviction and more focused investment theses. Strategic corporates are following the same path, using acquisitions to accelerate transformation, build resilience, and secure differentiated capabilities rather than simply add scale.
Private equity provides the clearest example. Longer holding periods and subdued exit activity have increased the focus on refinancing and transforming portfolio companies, while private credit is giving sponsors greater flexibility and certainty over how those strategies are funded.
The implications extend well beyond private equity. For corporate acquirers, strategy, financing, operations, technology, tax and value creation can no longer be assessed sequentially. They need to be considered in parallel, allowing boards to move faster without sacrificing confidence.
How bidders can close and extract value from a deal today
1
Know what matters to the seller, whether that is certainty, speed, legacy, separation complexity or confidence for employees, customers and investors, and shape the bid accordingly.
2
Spend as much time challenging assumptions as validating them. Identify the critical value drivers, test the downside and understand what could break the investment case.
3
Align decision makers, advisers and funding partners early. Know which issues genuinely matter to the investment case and what evidence is needed to resolve them, so you can move quickly without compromising on judgement.
4
Resolve financing, regulatory, technology, operational and integration issues early enough to reduce uncertainty for both investment committees and sellers.
5
Arrive with a clear value creation plan, aligned leadership and defined priorities for the first 100 days. Value creation starts before completion, not afterwards.
We expect concentration to persist, AI disruption to accelerate and the gap between the best-positioned buyers and the rest to widen.
Capital is not the constraint in this market. The bigger question is where investors are prepared to deploy it. With a relatively small pool of high-quality assets attracting much of the investment, success will depend increasingly on finding the right opportunities, having conviction in the investment case and being able to execute.
There is also a compounding effect. Assets that attract strong initial interest tend to generate greater competitive tension, giving owners more choice over timing, structure and counterparties. Buyers develop an advantage too: the more they specialise, the deeper their sector knowledge becomes and the better placed they are to identify and execute the next opportunity. Over time, that could make the market more, rather than less, concentrated.
The response will not be the same for everyone. Private equity firms will need to decide where they genuinely have the sector expertise and value creation capabilities to compete. Corporate boards face a different question: which businesses and capabilities will matter to their strategy in five or ten years, and which parts of the portfolio no longer fit? Lenders will increasingly need to distinguish between an attractive transaction and an investment case that can actually be delivered.
What is common to all three is the danger of waiting. A broad recovery in deal volumes may come, but waiting for it risks missing the assets and capabilities that could shape future growth.
The future of UK M&A will belong to those with the clearest conviction about where value will be created, and the confidence to act before consensus forms.
The Concentration Premium is changing both where capital flows and what it takes to compete for it.
Businesses combining strategic coherence, sustainable differentiation, executable value creation and fitness for the future are increasingly attracting the strongest investor interest.
For boards, the implication is clear: capital allocation, portfolio strategy and deal execution need to be considered through the lens of where future value is being created and what it will take to capture it.
“In today’s M&A market, conviction without execution isn’t enough. Winning buyers bring strategy, funding, diligence and value creation together from day one.”
Nicola Preedy
UK Head of Deals
Are we investing where future value is being created?
The strongest investor interest is concentrating around businesses positioned to benefit from long-term structural change, from AI and technology to financial services transformation, healthcare innovation and strategic corporate repositioning.
The question for boards is whether their portfolio is positioned for where value will be created over the next decade and not simply where it has been created in the last one.
Watch Colin Smith explain where capital is flowing and why alignment matters.
Would today's specialist buyers pay a premium for our business?
Strong financial performance is now the starting point. Today's buyers want strategic clarity, differentiated capabilities, a credible value creation story and confidence that the business will remain relevant as markets evolve.
When it comes to what your business is worth, the question to answer is whether the buyers who matter would believe it deserves a premium.
Watch Rob Boulding explain what today's investors are really looking for.
Are our capital decisions building the capabilities we need for future growth?
Acquisitions, disposals, refinancing, fundraising and portfolio optimisation should not be treated as isolated decisions.
The organisations creating the most value use capital allocation as one connected strategic agenda by building capabilities, sharpening competitive differentiation and creating the flexibility needed for future growth.
Watch Victoria Tillbrook explain why strategic capital allocation is becoming a competitive advantage.
Can we execute with certainty and create value from day one?
The best-prepared buyer is beating the highest bidder.
Winning buyers arrive with funding certainty, integrated diligence and a credible value creation plan already in place. Sellers want confidence not only that a transaction will complete, but that the buyer has a clear plan for creating value once it does.
That means testing the value creation plan before completion and making sure management is aligned and incentivised to deliver it from day one.
Watch Tim Allen explain why preparation and value creation have become defining advantages in competitive transactions.
Are we using AI to strengthen judgement, not replace it?
AI is helping deal teams move faster, analyse more information and identify risks earlier. But its greatest value comes from enabling experienced dealmakers to spend more time interpreting evidence, challenging assumptions and making decisions.
The advantage will belong to organisations that combine AI-enabled analysis with deep sector expertise and commercial judgement.
Watch Simon Bradford and Jenny Cheshire discuss how AI is changing deal execution and why experienced judgement remains essential.
Strategy& Partner and Deals Chief Markets Officer, PwC United Kingdom
Tel: +44 (0)7799 602349
Global Relationship Partner and UK Private Equity Leader, PwC United Kingdom
Tel: +44 (0)7711 432234