The retail and consumer industry is facing increasing pressure. Consumer’s belts are tightening with the continuing fragility of the UK economy and the impact of the Government’s austerity measures. Rising commodity costs coupled with environmental and ethical issues affecting the supply chain are also putting further pressures on margins. Brands are diversifying into new areas to fit in with cash conscious consumers. Multi-channel retailing is increasing as technology continues to change the way consumers shop. With these new distribution channels, retail and consumer product companies must keep up with customer demands as information concerning buying habits becomes increasingly important.