Kalee Talvitie-Brown

Kalee's career spans across a range of sectors and industries at thestrategic and operational level. Her experience has been gained in both bluechip and professional services environments with a focus on productivityimprovement, start ups, strategic marketing and corporate strategy. Keyinternational experience includes the Nordic countries, Russia, the Baltics,Belgium and the United Kingdom.

Highlights of Kalee's experience include:

• Repositioned the UK division of a blue chip B2B company in a decliningmarket. Developed a country strategy that identified new sources of growththrough out the value chain. Implemented initiatives around branding, pricing,CRM, competitor intelligence and strategy development. Increased revenue from£60 million to £80 million.
  
• Established a profitable business division for a western Beverage Producerin Russia. Developed the market entry strategy. Put in place organisationalstructures, KPIs, distribution channels and sales / marketing activities. Actedas Commercial Manager for the division during the 12 month start upphase.
  
• Led a merger integration team commissioned with the design of the marketingfunction. Integrated best practices. Developed an optimal structure. Definedroles and responsibilities. Designed standards and processes for brandmanagement, budgeting, customer retention and strategic marketing. Synergytargets and commercial requirements were met resulting in £1.5 million savingsand a viable organisation.
  
• Undertook a strategic review of a £1.8 billion company's global activitiesin rice biotechnology. Identified market potential, competitive environment,opportunities for growth and strategic priorities.
  
• Accredited faculty member at Management Centre Europe lecturing onStrategic Marketing.

Principal recent industry sector experience includes:

• Agribusiness
• Food / beverage production
• Construction
• Information technology.