What is InsurStart?
InsurStart is PwC’s new, innovative launchpad for start-up insurance ventures. We’re inviting the brightest emerging underwriters, MGAs and nascent risk carriers to pitch their ideas to a panel of senior PwC leaders and market experts.
Our goal is to identify high-potential start-up insurers that align with PwC’s expertise, ambitions and values. We are looking to partner with insurers where we can work together to succeed to meet the goals of your business. PwC will not seek a capital stake from participants. Instead, we look to build a successful long-term relationship.
Following a competitive pitch process, successful candidates will be invited to join the InsurStart cohort and benefit from a period of targeted support. Entry into the programme will be based on the quality, readiness, and potential of the proposals received.
Why take part?
InsurStart offers privileged access to PwC’s deep insurance expertise across Risk, Actuarial, Consulting, Deals, Tax, and Technology. This is more than an accelerator — it’s a structured opportunity to refine, launch, and scale your venture with the support of a trusted industry sounding board. There for now and your longer-term future.
What you’ll get
Participants selected for the cohort will take part in a tailored programme focused on unlocking key enablers for insurance start-ups. Support will be delivered primarily through expert-led workshops and guidance sessions. The best of PwC thinking will be made available to you from day one in the form of workbooks and other templates so you can work through and further your thinking ahead of these discussions.
Regulatory Readiness
Practical guidance on navigating the regulatory authorisation process, including target operating model (TOM) design, SMF appointments, and interactions with relevant regulators.
Business Planning
Working sessions with PwC actuarial and strategy specialists to challenge and refine your business plan, explore market positioning, and shape your go-to-market approach.
Technology Insight
Advice on identifying and deploying scalable, fit-for-purpose technology platforms, drawing on PwC’s ecosystem of partnerships and experience in digital enablement.
Capital Access and Structuring
Access to Corporate Finance and structuring experts to explore funding options and legal structures. Where appropriate, we will help facilitate introductions to potential investors, capacity providers or other stakeholders from PwC’s network.
Recruitment Support
Tools and templates to help define and attract key leadership roles (e.g. CEO, CRO), with potential introductions to trusted executive search and recruitment providers.
Key dates
Applications for our 2026HY1 cohort are now closed. If you are interested in our next cohort or would like to have a discussion about how PwC can support insurance starts ups more broadly please get in touch via uk_insurstart@pwc.com or using the contact details below.
