Pricing strategy for a B2B publisher
Our client, a B2B publisher, was facing pressure to reignite growth in sales. The client asked us to formulate a pricing strategy for 2016 and create an internal pricing capability.
We delivered a practical analytics-backed strategy for 2016 and beyond. We created a set of tailored analytical tools, pricing frameworks which the client can now use to capture the commercial opportunity and build an internal pricing capability. The analytics insights and new strategy allowed the client to pursue a practical set of short and long term actions across technology, process and culture.
Understanding customer trust
A major media organisation wanted a breakdown of consumer and public trust from a social media perspective. They needed to understand how their organisation is perceived and how this compared to their competitors both in terms of sentiment/trust and volume of activity.
Our monitoring tool Social Observatory allowed the business to visualise its social media footprint, providing the opportunity to gain an understanding of how consumer groups and the public react to them, enabling smarter decision making and the development of social media strategies around real insight.