Data and Analytics in the Entertainment and Media sector

Today’s consumers are viewing, sharing and listening to more content than ever before. They expect immediate and constant access, at little or no cost, tailored to their unique preferences and on a multitude of technological devices (which are also constantly developing).

Entertainment and media companies, which already collect piles of data every minute from every area across their organisations, now have access to this unparalleled level of consumer data.

Data and analytics is helping entertainment and media companies unlock hidden insights in their data – from social media listening to predictive models to test advertising, pricing and sales forecasting.

By applying this insight, entertainment and media companies can better understand and target consumers, improve the user experience, streamline their business processes and identify new products and services to offer customers.

At PwC, we use data and analytics to help organisations in the entertainment and media sector to:
  • Understand the impact of customer sentiment
  • Improve customer experience
  • Use disparate data sources and behavioral analytics to get a deep understanding of their consumers
  • Build analytics capability and deploy the insight generated into day to day operations
  • Provide insight and strategy into pricing

Data and Analytics tools for entertainment and media companies

Case studies

Pricing strategy for a B2B publisher

Our client, a B2B publisher, was facing pressure to reignite growth in sales. The client asked us to formulate a pricing strategy for 2016 and create an internal pricing capability.

We delivered a practical analytics-backed strategy for 2016 and beyond. We created a set of tailored analytical tools, pricing frameworks which the client can now use to capture the commercial opportunity and build an internal pricing capability. The analytics insights and new strategy allowed the client to pursue a practical set of short and long term actions across technology, process and culture.

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Understanding customer trust

A major media organisation wanted a breakdown of consumer and public trust from a social media perspective. They needed to understand how their organisation is perceived and how this compared to their competitors both in terms of sentiment/trust and volume of activity.

Our monitoring tool Social Observatory allowed the business to visualise its social media footprint, providing the opportunity to gain an understanding of how consumer groups and the public react to them, enabling smarter decision making and the development of social media strategies around real insight.

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