Pricing strategy tool
We used our pricing strategy tool to investigate the impact of alternative pricing strategies on the client’s sales revenues and thus the NPV of the product.
The sales tool allowed for the impact on price and demand to capture how these offsetting factors combined to change the value of the drug, as well as capturing the impact on patient outcomes. The analysis was used to feed into a piece of strategy work to determine the best approach to entering a new market against a strong competitor product.
Predictive modelling – identifying key indicators of demand or risk to improve strategic planning
Our predictive model enabled our client to forecast the level of sales they were likely to achieve in their key export markets.
This enabled more accurate planning assumptions to be determined which meant that the client had a way to target significant but achievable savings through the new, more realistic planning assumptions.