Dom Tribe named PwC UK Automotive Sector Leader

PwC UK has appointed Dom Tribe as its Automotive Sector Leader, as the firm continues to invest in its support for this rapidly changing and disrupted market.

Dom brings over 20 years of experience in the automotive industry. Prior to joining PwC in 2024, he was a Partner at Vendigital, a Siemens business, where he led the mobility practice, collaborating with many of the UK's automotive OEMs, EV start-ups, dealer groups, and suppliers. Dom also spent more than a decade in industry, firstly at Ford Motor Company in various management roles before moving to McLaren Automotive, where he served as Head of Procurement and Supply Chain.

Dom’s appointment comes as the automotive sector continues to deal with unprecedented change, marked by the continued advancement of electric and autonomous vehicles and rapidly changing customer preferences.

On his appointment, Dom said:

“I'm delighted and honoured to step into the role of PwC's UK Automotive Sector Leader and excited by the opportunity to lead our automotive community, as we continue to grow our presence and impact in this rapidly evolving space.

“It’s an incredibly exciting and transformative time for the industry, which is navigating the drive for electrification, digital innovation and supply chain evolution alongside driving ongoing convergence with adjacent sectors across the wider mobility ecosystem.

“Additionally, the sector is navigating the continued complexity of product mix, whether this is models, technology or consumer purchasing methods alongside the continued evolution of market competition, as global brands continue to chase market share in multiple territories.”

Cara Haffey, PwC UK Industrials & Services Leader, added:

“I look forward to passing the mantle to Dom and seeing him bring his credentials in the sector to the role. His wealth of knowledge and experience make him an asset to the firm and the wider automotive community.”