To counter this threat, fraud defences must be equally coordinated and dynamic. PwC has collaborated with the Global Anti-Scam Alliance (GASA), Euroconsumers, Cifas, and a network of international partners to examine how national anti-scam centres can support coordinated national responses to fraud and act as focal points for collaboration between the public and private sectors and across industries.
Our anti-scam centre paper builds on discussions at the Global Anti-Scams Summit 2025 in London and draws on insights from leading examples in Australia, Canada, Singapore, and Taiwan.
Anti-scam centres as a focal point for public-private collaboration
No single organisation or group holds all the necessary data or has all the capabilities needed to tackle fraud completely. Instead, it is by combining the data, intelligence, resources, skills and insights of multiple organisations that a response greater than the sum of its parts can be built and which matches criminals’ ability to operate across platforms, services and borders.
There is no one size fits all approach to driving collaboration, and our paper explores the different roles an anti-scam centre could play and the benefits that could be delivered across the anti-fraud ecosystem.
Key insights from the report
- System-level challenges. Exploring typical challenges that impact the effectiveness of responses to fraud internationally.
- Potential benefits of ASCs. Analysis of how ASC could address some of the challenges inherent in current fraud responses and the benefits that could be achieved.
- International examples prove impact. Examples of ASC models adopted internationally.
- Core design principles matter. View of the critical building blocks and likely required design elements for an ASC.
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