Of those who do not intend to spend anything on Christmas gifts this year, the most common reason for this is because they do not celebrate Christmas (64%), followed by not having anyone to give gifts to (23%) and not being able to afford to spend anything on Christmas gifts this year (15%).
A quarter (25%) expect the effects of the UK’s vote to leave the European Union to have an affect on how much they spend this Christmas. However, the majority (67%) expect no impact at all.
"Appealing to nostalgia, providing in-store product demonstrations, putting on special sales and reductions and offering coupons and vouchers are ways that retailers can enhance the Christmas shopping experience."
UK adults expect to make just over half (53%) of their purchases online this Christmas, compared to 43% in-store. The average UK adults expects to proportion their Christmas spending through the following methods:
Of those expecting to spend this Christmas, half (48%) say that nothing retailers do could get them to spend more this Christmas time. Over a quarter (28%) would spend more if prices were reduced earlier, while 13% would spend more if deals were offered earlier.
Despite so many saying the amount they spend has nothing to do with retailers, three fifths (60%) hesitate to purchase before Christmas because of pre-Christmas price reductions/discounts, with 16% hesitating on most of their Christmas purchases.
In a scenario where those intending to shop plan to spend with specific retailers this festive season, if those retailers made a “price promise” that no present purchases would be discounted before Christmas, a fifth (21%) would be likely to spend more with this retailer over the Christmas period, 12% said less and the majority (57%) would not spend any less or any more.
Over half (55%) of UK adults who plan to spend this Christmas take action to minimise post-purchase risk (i.e. the risk of needing to return items either themselves or for the people they give gifts to). To discover the most popular techniques used to minimise risk, download our Christmas report.