Skip to content Skip to footer

Loading Results

UK CEOs lead their global counterparts when it comes to net zero commitments but greater progress is needed

19 January, 2022



  • Almost 1 in 5 (19%) UK CEOs have their personal annual bonus and long-term incentives linked to their greenhouse gas emissions reduction targets
  • Only a third (34%) of UK CEOs have made a net zero commitment (vs 22% globally)
  • 93% of UK CEOs without a net zero commitment feel their organisation doesn’t produce a meaningful amount of greenhouse gas emissions


UK CEOs are approaching a tipping point on Environmental, Societal and Governance (ESG) related activity, with an increased transparency and personal accountability on issues such as climate change and inequality, according to PwC’s 25th Annual CEO Survey. But surprisingly, the survey finds only a third are very concerned about the impacts and threats of climate change on their business (34% vs 33% globally).

The survey shows that greater progress is needed to achieve global climate goals, with only a third (34%) of UK CEOs making a net zero commitment (compared to just 22% globally) and 31% of UK CEOs setting a carbon neutral commitment (vs 26% globally). There is clearly some overlap between these two types of commitments as the market evolves, understands and differentiates between the two. The biggest drivers behind setting these net zero or carbon neutral commitments were mitigating climate risk (83%), attracting or retaining talent (71%) and meeting customer expectations (69%). 

Emma Cox, Global Climate leader at PwC, said:

“Business leaders are upping the ante on climate action and other ESG activity, and it's encouraging that many are taking personal responsibility for progress but there’s still a lot more action needed. Achieving net zero by 2050 means big changes for everyone and we've seen a real ramp up in commitments in the lead up to COP26. Those who haven't led on this agenda are now being encouraged by their peers, employees, customers, investors to respond, resulting in clear opportunities to help organisations understand the impacts of climate and what more they can do."

The survey of almost 4,500 CEOs in 89 countries was in the field during the climate summit COP26 and it’s positive to see UK CEOs leading the charge on climate action, but still somewhat surprising two thirds of UK CEOs are yet to make any form of commitment, especially with the increased focus on the impacts of climate from government and media over the last 12 months. 

Some 93% of UK CEOs who lead a business without a carbon neutral or net zero commitment feel their organisation doesn’t produce a meaningful amount of greenhouse gas emissions and of the same group of UK CEOs 89% say they do not have the ability to measure their emissions. 

While UK CEOs are ahead of their global counterparts when it comes to making a net zero commitment, they trail in terms of ensuring those commitments are independently assessed and validated (47% for the UK, compared to 66% globally, among those CEOs with a net zero commitment).

Bonus and long-term incentives linked to greenhouse gas emissions reduction targets

With accountability on the rise, UK CEOs are including metrics on issues such as climate change, equality and employee engagement into their corporate strategy. There is also a vanguard of CEOs including metrics around such outcomes in their own bonus and incentive plans. 

Almost one in five (19%) UK CEOs have their personal annual bonus and long-term incentives linked to their greenhouse gas emissions reduction targets and almost half (47%) have long-term corporate strategies focused on reducing emissions. 33% of the largest organisations by revenue are committing to ESG targets in their bonus and incentive plan.

Phillippa O’Connor, reward and employment leader at PwC UK, added:

“CEOs are putting their money where their mouth is on ESG. It shows they are serious and it has the power to really move the dial. Until recently, executive bonuses and incentives tended to be linked solely to financial and strategic performance. But among large and listed companies we’ve seen this connection to ESG targets becoming far more common. What we’re seeing now, and what will get these numbers moving very quickly upwards, is a wave of CEOs at smaller organisations taking note and following suit.”


Notes to editors:

PwC surveyed 4,446 CEOs in 89 countries and territories in October and November of 2021. The global and regional figures in this report are weighted proportionally to country or regional nominal GDP to ensure that CEOs’ views are representative across all major regions. The industry- and country-level figures are based on unweighted data from the full sample of 4,446 CEOs. Further details by region, country and industry are available on request. Ninety-four percent of the interviews were conducted online and 6% by post, by telephone or face-to-face. All quantitative interviews were conducted on a confidential basis. We also conducted in-depth interviews with CEOs from five global regions (North America, Latin America, Western Europe, Asia-Pacific and Africa). Some of these interviews are quoted in this report; in most cases, the full interviews can be found at

About PwC

At PwC, our purpose is to build trust in society and solve important problems. We’re a network of firms in 155 countries with over 284,000 people who are committed to delivering quality in assurance, advisory and tax services. Find out more and tell us what matters to you by visiting us at

© 2022 PwC. All rights reserved



Contact us

Sian Gentle

Manager, media relations, PwC United Kingdom

Tel: +44 (0)7715 484 884

Follow us