Accelerating innovation through responsible AI

In control of your AI - unleashing the potential

Artificial intelligence (AI) is emerging as the defining technology of our age, with many industries already utilising AI in some form. Unleash the full potential of AI to transform your business model by offering transformational possibilities for consumers, businesses and society as a whole.

The rapid advancement of technology has made it necessary to change your business models, change how you relate to your customers, and change the structure and design of your organisation. At PwC, we use business understanding, technology innovation and human insight to help our clients develop successful long-term strategies. Strategies that are in tune with a responsive, positive view of human society.


Playback of this video is not currently available

Almost every aspect of our daily lives has been digitised. Internet and mobile technologies have transformed the way that we live and work. A new wave of technology is coming through, and it centres on data.

72% of business leads in the US believe AI will be the business advantage of the future

Artificial intelligence (AI) will utilise data to assist us with the many tasks that we currently do ourselves today and will be able to do things that we’ve never even conceived of before.

67% of CEOs think that AI and automation will have a negative impact on stakeholder trust in their industry over the next 5 years

The PwC Responsible AI Framework


How AI is changing the rules of the game

AI enables machines to respond on their own to signals from the world at large, signals that programmers do not directly control and therefore can’t anticipate. The fastest-growing category of AI is machine learning, the ability of software to improve its own activity, based on interaction with the world at large.

Start adding items to your reading lists:
Save this item to:
This item has been saved to your reading list.


Mind the gap - Cloud Security

Adoption of cloud computing is rapidly increasing (cloud market is predicted to be worth $383.3bn by 2020 according to Gartner1). Yet, attacks such as the WannaCry ransomware and Equifax data breach have raised concerns around cloud security and have forced organisations to re-evaluate their readiness to move to the cloud.

Start adding items to your reading lists:
Save this item to:
This item has been saved to your reading list.

Contact us

Chris Oxborough
Partner, Emerging Technology Leader, PwC United Kingdom
Tel: +44 (0)7711 473 199

Laurence Egglesfield
Director – Technology Risk (Emerging and Disruptive Technology), PwC United Kingdom

Euan Cameron
UK Artificial Intelligence Leader, PwC United Kingdom
Tel: +44 (0)20 7804 3554

Rob McCargow
Programme Leader - Artificial Intelligence, Technology & Investment, PwC United Kingdom
Tel: +44 (0)207 213 3273

Follow us