Euan Cameron

Euan Cameron

UK Artificial Intelligence and Drones Leader, PwC United Kingdom

Euan is our UK artificial intelligence (AI) leader, helping both clients and our own business to identify opportunities and embrace the shift to automation. Euan’s core team consists of more than 30 AI, robotic process automation (RPA) and machine learning specialists around the UK. He also collaborates with our 800 plus data and analytics specialists across the business.

Euan has been a PwC partner since 2007 and has over 20 years’ consulting experience. Prior to his AI role, Euan led the Business Services industry team in our Strategy practice, where he completed 200 plus assignments across numerous business services sectors, covering a multitude of businesses and business models. These include BPO, facilities services, professional services, recruitment, distribution and logistics. In particular, he has extensive experience in parcels, express & mail where he has provided corporate strategy services for a broad range of national carriers, and trust and corporate services where he has worked on a large proportion of recent transactions.

Euan specialises in:

  • Artificial intelligence & data-led strategy development
  • Revenue growth and expansion strategies

Recent clients include FTSE 100 corporates, fast-growing private business and a broad range of private equity firms. Euan holds an MEng from the University of Cambridge and an MBA from INSEAD.


  • Artificial intelligence
  • Industrial products and
  • Business services


  • Artificial intelligence
  • BPO
  • Distribution and logistics
  • Emerging technology
  • Machine learning
  • Recruitment & HCM
  • Robotic process automation
  • Professional services
  • Facilities services
  • Waste management
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