Accelerating innovation through responsible AI

In control of your AI - unleashing the potential

Artificial intelligence (AI) is emerging as the defining technology of our age, with many industries already utilising AI in some form. Unleash the full potential of AI to transform your business model by offering transformational possibilities for consumers, businesses and society as a whole.

The rapid advancement of technology has made it necessary to change your business models, change how you relate to your customers, and change the structure and design of your organisation. At PwC, we use business understanding, technology innovation and human insight to help our clients develop successful long-term strategies. Strategies that are in tune with a responsive, positive view of human society.


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Almost every aspect of our daily lives has been digitised. Internet and mobile technologies have transformed the way that we live and work. A new wave of technology is coming through, and it centres on data.

72% of business leads in the US believe AI will be the business advantage of the future

Artificial intelligence (AI) will utilise data to assist us with the many tasks that we currently do ourselves today and will be able to do things that we’ve never even conceived of before.

67% of CEOs think that AI and automation will have a negative impact on stakeholder trust in their industry over the next 5 years

The PwC Responsible AI Framework

Contact us

Chris Oxborough

Chris Oxborough

Lead for Responsible AI, PwC United Kingdom

Tel: +44 (0)7711 473199

Euan Cameron

Euan Cameron

UK Artificial Intelligence and Drones Leader, PwC United Kingdom

Tel: +44 (0)7802 438423

Rob McCargow

Rob McCargow

Director, PwC United Kingdom

Tel: +44 (0)7841 567264

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