Annual report 2018: Our strategy

Our ultimate goal is to be the leading professional services firm, but we need a robust strategy in place to make this a reality. To achieve this we know we need to work together to be innovative, responsible and attract outstanding people.

We’ve built our strategy around five priorities: 1) be technology enabled, 2) deliver exceptional value to our clients, 3) empower our people, 4) lead by example, and 5) invest in sustainable, profitable growth.

Demonstrating genuine leadership is more important to us than size or short term revenue growth. This is a differentiator we are proud of and we hope you find it is reflected throughout our annual report. We invest in innovation and long-term growth and we manage our business for quality, profit and sustainability.

At the heart of our business is our people. Attracting the right talent is key and as a progressive employer we’re continuing to develop a diverse and agile workforce who feel empowered to be the best they can be. You can find out more about how we’re trying to achieve this in the people section of our annual report.

To bring our strategy to life we’ve collected case studies to demonstrate a range of activities and projects we’ve worked on in FY18, you can find these in our stories section.

PwC strategy and business model
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Corporate Affairs, PwC United Kingdom
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