Marco Amitrano video transcript

At PwC, everything begins with our clients - their ambitions, their challenges, their need to build trust and their search for stability in a world defined by constant change.

When navigating complexity, our clients look for advisers who bring clarity, who stay the course and who show up with purpose.

That’s who we aspire to be.

We combine deep expertise with unwavering commitment.

We don’t just offer advice - we help clients frame the opportunity or challenge ahead and deliver real outcomes.

What we do has an important role to play in a successful economy.

And that’s why, in the UK Government’s Industrial Strategy, Professional Services are recognised as a key element of the UK’s growth engine.

We’re proud to be part of that - across UK businesses, in local economies, and as a major employer. Our Framework for Growth was an important contribution to that debate.

The past year hasn’t been easy to navigate - we've shifted from a world of uncertainty into one now described as unreliable - with markets shifting in real time, industries converging, AI accelerating and trust being questioned everywhere.

In that context, we made some bold decisions - taking action to reset and reshape our business.

And while our overall revenue growth was modest, the decisive steps we took, underpinned by sound cost management and targeted restructuring, helped us deliver a solid performance, despite all the turbulence.

Making sure we have the right people, in the right places, with the right skills has seen some partners and people leaving our business during the year.

It’s never easy - but it’s essential for where our clients need us to head next.

We’re not standing still.

We’re investing - with clarity and intent - in our people, in our offices, in our alliances and our capabilities - particularly in technology, data, and artificial intelligence.

We recognise the transformative potential of these tools - but also where human intervention is needed to use them wisely for impact that lasts.

And now, we’re expressing our ambition more clearly than ever.

In April we refreshed our global brand - a bold expression of our ambition to be a catalyst for meaningful, lasting outcomes. It’s more than just a logo. It’s a signal that we’re here to make things happen.

For our clients. For our communities. And for our people.

And throughout all this, we’ve asked our people to lean in. To apply their unique strengths - and to grow with us.

We believe our culture sets us apart. It’s grounded in our heritage and values, but focused on the future. 

To become a skills-enabled organisation that cultivates potential. 

We believe that collaboration - learning and working together - means we build the connections that deliver the best outcomes for our clients and for the communities in which we live and work. That’s why we're all co-locating at least 60% of the time - with our teams and with our clients.   

As we reflect on this last year - and look ahead to what comes next - we continue to adapt to stay competitive, grow our business and deliver on our ambition to be the pre-eminent professional services firm.

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