The Old Vic Theatre: Inspiring a new audience

We’re proud to support the arts and inspire a new audience through our partnership with The Old Vic.

PwC and The Old Vic Theatre

The Old Vic is one of the best known and best loved theatres in the world, synonymous with the greatest acting talent that Britain has ever produced. We’ve been partnering with The Old Vic since 2012, with the shared mission of extending the thrill of the theatre to new audiences. The Old Vic focuses on bringing together plays and artists from diverse backgrounds with the aim of creating a social impact and making a difference. We’re proud that, by partnering with organisations like them, we’re delivering our purpose and driving forward our five-point inclusion action plan in the community.

The Old Vic Theatre

PwC Previews: £10 tickets – how does it work?

Our PwC £10 Previews scheme helps to make theatre accessible by providing 500 £10 tickets for each of the first five performances of every Old Vic production. It’s designed to support Artistic Director Matthew Warchus' philosophy that there should be no barriers, financial or otherwise, for people who would otherwise find theatre engaging and exciting.

In total each season we make around 17,500 seats across our preview performances available for just £10. By making these available to anyone and everyone it is one of the few ticket initiatives within the arts sector with no criteria for access which we feel genuinely inspires a new audience to experience the joy and power of theatre.

Celebrating our partnership

We're celebrating eight incredible seasons of #PwCPreviews through our partnership with The Old Vic, and are delighted to announce that this partnership has been renewed until Summer 2025. 

#PwCPreviews help open the doors wide to new audiences for just £10 a ticket, and we are so grateful to support The Old Vic educate, entertain and inspire.

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PwC £10 Previews at The Old Vic

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Making a difference


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Opening doors through digital innovation

Following its extensive construction project to transform the physical accessibility of The Old Vic, we are proud to have worked with the theatre to create a digital gateway to the new building.

Our Experience Centre, in collaboration with The Old Vic, created the What’s Inside 360 virtual reality film series. It allows online audiences to explore the new spaces, offers insight into the stories of Old Vic visitors and provides practical visitor information.

The combination of these elements enable people to see ‘what’s inside’ the building and encourages their visit, potentially for the first time, by helping to break down some of the perceived barriers that often prevent people from going to the theatre.

Find out more

“It’s been fantastic to build on the success of our partnership with PwC by additionally collaborating and drawing on their digital expertise and creative innovation to create a transformational film that revolutionised the way in which audiences can interact with The Old Vic prior to visiting.”

Joanna DownMarketing and Commercial Director of The Old Vic

What’s Inside – 360 Virtual Reality film with PwC Experience Centre

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Naomi Harrison

Naomi Harrison

Head of Corporate Hospitality and Sponsorship, PwC United Kingdom

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