Our purpose focuses on how we contribute to society, and how our business decisions can contribute to greater trust and solving important problems.
We’re a hugely diverse business, but what binds everything we do is our purpose - to build trust in society and solve important problems. It sums up our role beyond generating profit, to how we contribute to society more broadly.
“Keeping our purpose front of mind helps us to learn from our experiences and to get better at what we do.”
We focus on outcomes in the key areas where we feel we can make a positive impact on society.
Our short film explains how our purpose leads us to focus above all on the important, and interrelated, problems of climate change and inequality.
We do this through the work we do with our clients, and how we run our core operations, our supply chain and our community engagement activities.
These outcomes also relate to the UN Sustainable Development Goals, so we can contribute to tackling the important problems that governments around the world have prioritised.
Technology is central to our commercial strategy, both as an enabler for our business, and for our work with clients. The digital revolution can be a powerful force for good, but some technological advances could have unintended consequences, accelerating risks to society and the environment if they’re not designed and scaled in a smart and sustainable way.
So, we’re adopting a ‘responsible technology’ approach which aims to maximise the positive impacts whilst minimising the negative ones, in our own business and in our client work. This underpins our Intelligent Digital work.
“Guided by our purpose, we're helping to turn business commitments into real action on climate change and inequality.”