PwC Consumer Sentiment Survey - Summer 2025
Following three consecutive quarters of decline, consumer sentiment has risen this quarter and is now better than the long-run average. While this is encouraging for operators in the retail and leisure sectors, improvements haven’t been seen across all demographics. Only one age group is feeling more optimistic than this time last year, as all other demographics face growing concerns around either inflation or job security. We consider why this gap is widening and what this might mean for the sector in the coming months.
