Pressures on charities are intensifying. Small, incremental change has often allowed charities to scrape by in the past – it is no longer enough. Against an increasingly challenging backdrop, charities need to change fundamentally if they are to survive and thrive. This will mean charities have to rethink their purpose, transform their operations enabled by the developments in technology, and engage collaboratively.
How do you measure up against the nine hallmarks of a succesful charity?
How can charities deliver impact in a changing world? PwC supported research from NPC.
What tangible actions can businesses take to build public trust? Views from business leaders, citizens students, and our employees.
Pressures on charities are intensifying. Small, incremental change has often allowed charities to scrape by in the past – it is no longer enough. Against an increasingly challenging backdrop, charities need to change fundamentally if they are to survive and thrive. This will mean charities have to rethink their purpose, transform their operations enabled by the developments in technology, and engage collaboratively.
The fundamentals affecting charities – increased demand, pressure on individual donations, reduced funding from a squeezed public sector – still need to be tackled.
How can charities deliver impact in a changing world? PwC supported research from NPC.
This week saw the launch of the House of Lords report, Stronger charities for a stronger society, concluding with 100 recommendations to improve the effectiveness of the charities sector. Many of the issues in the report are very familiar to those close to the sector, but what stood out for me in particular was the issue of diversity.
Public scrutiny and disquiet over how charities raise their funds has been growing throughout 2016 - with how charities identify potential supporters, the strategies employed by agencies working on behalf of charities and how charities partner with commercial organisations, being areas of focus.
In recent years charities have faced many challenges, including more demand for their services, a reduction in public sector funding, increasing competition for donors as the pressure on individual-giving grows, and the need to embrace and invest in digital technologies.
It’s remarkable how new technology becomes everyday. We’ve moved from marvelling at the features available on a smartphone to nonchalantly using them in our everyday lives as though they had always been there - as a torch, a camera, a fitness tracker, a map- the list goes on.
While the outcome of the May General Election may have been a surprise for many, the ongoing austerity measures are a different story.
Ian Oakley-Smith
Charities Leader, PwC United Kingdom
Tel: +44 (0)20 7212 6023
Email
