Understand and anticipate changing trends, behaviours and new technology

Retail and consumer goods

Person paying at cash desk

Both retail and consumer goods are rapidly evolving sectors. Top-line pressures and cost headwinds are squeezing margins as consumers change the way they live, work, play, and shop. Emerging technologies are personalising customer experiences. Competitive intensity is increasing with disruptive brands, new business models, acquisitions and divestments. And heightened regulatory and public scrutiny is raising the bar for responsible businesses.

In this dynamic landscape, you need to deliver complex transformations. That could be rethinking your cost base, unlocking value through transactions or embedding sustainability across the value chain. Wherever your focus, you can trust us to bring the right mix of industry expertise, cross-functional capabilities and AI-powered solutions. We help retailers and consumer goods companies deliver meaningful and sustainable results, from start to finish.

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Retail Outlook

Discover the retail outlook for 2025  

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Client Stories: Chapel Down

Blending tradition with technology for a new era of growth

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Client Story: THG Ingenuity

Revolutionised the end-to-end retail journey

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CEO interview: Absolute Collagen

Creating customer loyalty and taking a data-driven approach

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Consumer Sentiment Survey

Explore our latest insights into consumer confidence

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The Consumer Reconsidered

What influences healthcare buying decisions and where are the opportunities for brands?

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Contact us

Jacqueline Windsor

Jacqueline Windsor

UK Head of Retail and Strategy& Partner, PwC United Kingdom

Tel: +44 (0)7801 074739

Sean Tickle

Sean Tickle

Partner and Head of Consumer Goods, PwC United Kingdom

Tel: +44 (0)7483 316853

Sam Waller

Sam Waller

Leader of Industry for Consumer Markets, PwC United Kingdom

Tel: +44 (0)7850 515966

Lisa Hooker

Lisa Hooker

Global FDD Leader and Retail, Consumer and Leisure Specialist, PwC United Kingdom

Tel: +44 (0)7802 882562

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