The Consumer Reconsidered

Create better connections with consumers

We understand the pressure you face to balance day-to-day challenges alongside a long-term, enduring strategy. Bringing together our diverse perspectives and technical expertise in new and creative ways, we’ll help you predict, prepare and adapt to change, so you can build trust and create experiences that protect value and deliver sustained growth.

Together, we can create better connections with consumers.

Store Openings and Closures H1 2024

Net store closures have now been running at a near-stable level for three years. Have we reached a more predictable environment for retail and leisure operators? There are reasons to be cheerful. Compared to H1 2023, 13 fewer outlet categories are in decline, and half of all net closures are concentrated in just three categories. But there’s caution ahead for some. As we approach autumn, operators will need to navigate continued pressures: operating costs remain high and energy price inflation is expected. The long term trend of consumers moving online will continue to take its toll, primarily at the expense of the high street. We explore what these findings mean for retailers, leisure and service operators in locations across GB.

Read our insights

Understand change to unlock growth

The Consumer Reconsidered uncovers new and unique insights into the reality of shopping behaviours: consumer journeys are unpredictable and chaotic, people are polarising on where and how they shop, and rethinking what they trust and value.

We’ll help you understand how behaviours are evolving, what that means for you, and reveal the actions you can take to deliver enjoyment, build trust and create better connections.

Download our report