The Consumer Reconsidered

Create better connections with consumers

We understand the pressure you face to balance day-to-day challenges alongside a long-term, enduring strategy. Bringing together our diverse perspectives and technical expertise in new and creative ways, we’ll help you predict, prepare and adapt to change, so you can build trust and create experiences that protect value and deliver sustained growth.

Together, we can create better connections with consumers.

Store Openings and Closures 2024

Headline results show a decline in chain outlet closures – with 2024 having the second fewest closures in a decade. While this is encouraging news, the number of chain outlet openings has also declined. Despite being higher than during the pandemic, the number of openings remains almost a third lower than in the mid-2010s.

Long term closures are still – and are likely to continue – being driven by the move towards shopping and services like banking being done online, although this has been partially offset by more positive news for hospitality and leisure and on retail parks.

Explore our findings

Understand change to unlock growth

The Consumer Reconsidered uncovers new and unique insights into the reality of shopping behaviours: consumer journeys are unpredictable and chaotic, people are polarising on where and how they shop, and rethinking what they trust and value.

We’ll help you understand how behaviours are evolving, what that means for you, and reveal the actions you can take to deliver enjoyment, build trust and create better connections.

Download our report