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Marketing & Media

Delivering trust and insight across the marketing ecosystem

Our Marketing & Media team has ~50 people in London and 400+ experienced marketing and media personnel worldwide. Our team includes senior ex-marketers, ex-agency leaders, ex-programmatic traders, customer insight specialists, data scientists, marketing econometricians, and privacy lawyers who have worked in publishing and advertising, all combined with core PwC skills in process/controls/assurance/data/technology. We are a neutral independent party committed to delivering trust and insight across the marketing ecosystem.

Services for marketers

Marketing transformation: we help brands transform their marketing operations and effectiveness through step-changes in value from their customer data, marketing technology and agency relationships:

Customer insight
(using proprietary methods and data sources, including machine learning)

Supporting brands with building customer first party data and a single customer view, uncovering the dominant customer attributes and behaviour drivers, and determining use cases including how best to engage and communicate with them, all in a privacy-compliant and ethical way.

Marketing effectiveness
(econometrics and attribution)

Supporting clients with quantifying marketing ROI, and optimising between price, promotions, sponsorship, TV, digital (in all its forms), press, radio, OOH, etc.

Media governance

Helping clients select their media agencies (pitch management); negotiate and contract with them (contract management); and manage (audit) agencies. Our approach is a complete reinvention of financial contract compliance and media performance auditing: we apply regulated professional audit standards in one end-to-end assessment of agency performance, encompassing all types of online media as well as offline, with the aim of delivering strengthened performance and relationships.

In 2018 we supported the UK advertisers' trade association in developing v2 of its best practice framework for media agency contracting; in 2019 we won gold at the British Media Awards for our unique customer insight project working with hundreds of retailers across London's West End; in 2020 we collaborated with industry trade bodies to deliver a pioneering and multi-award-winning study into programmatic advertising supply chains; and in 2021 we are advising clients on preparation for post-cookie marketing once 3rd party cookies are discontinued in 2022.

Services for media owners

Audience reporting

Audience measurement, reporting and certification, to deliver verified audiences that can inform content commissioning and scheduling and drive premium pricing for ad sales.

Campaign reporting

Verified campaign delivery and reporting, to reassure buyers that their ads were served to the right audience and at the right time, and then reported completely and accurately.

Contract assurance

Audits of business partners (revenue-shares, ad-tech partners, etc) covering both financial and operational contract compliance, including use of data in accordance with privacy regulations.

Our audience and campaign reporting services are multi-award-winning, covering television (both linear and addressable), radio, press, and out-of-home.


Work with us

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“We’re building a diverse, talented team to help achieve our goal of being the leading provider of trust in a digital world. Join us and you’ll be part of an inclusive culture that allows risk professionals to thrive by nurturing bold and dynamic behaviours. Our investments in technology and innovation give our people the tools and skills they need to solve the problems of tomorrow, not just today.”

Johan Jegerajan, People Lead for Risk

Contact us

Sam Tomlinson

Sam Tomlinson

Marketing & Media, PwC United Kingdom

Tel: +44 (0)7811 453111

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