Consumer spending

Advances in new technology mean we can take more responsibility for our own health and we can receive our healthcare outside of the traditional settings. From wearable monitors and fitness apps, to telehealth and remote patient monitoring, technology is enabling ‘activated patients’ to become more demanding about their healthcare choices and treatment decisions. These digital health tools and information can help people better manage their own health and avoid unnecessary GP visits and hospital admissions.

We asked patients about their approach to using new technology to engage with healthcare, wellness and fitness. Unsurprisingly there was a difference between the generations and their approach. However, whilst their approaches may be different, all generations are willing to use technology and seek care in non-traditional settings.


Monitoring our health

One in ten (9%) UK adults use a wearable fitness band, such as Fitbit, to monitor their health and wellbeing.

One in ten (9%) UK adults use a wearable fitness band, such as Fitbit, to monitor their health and wellbeing.
The most common technological products used to monitor health and wellbeing include: A wearable fitness band (e.g. Fitbit) - 9%, Calorie or diet tracking apps (e.g. MyFitnessPal) - 8%, Health apps (e.g. Apple Health) - 8%, Exercise apps (e.g. Nike Training Club) - 7%

The most common technological products used to monitor health and wellbeing include:

  • A wearable fitness band (e.g. Fitbit) - 9%
  • Calorie or diet tracking apps (e.g. MyFitnessPal) - 8%
  • Health apps (e.g. Apple Health) - 8%
  • Exercise apps (e.g. Nike Training Club) - 7%

However, two in five (43%) do not use technology to monitor their health, and a further three in ten (31%) do not monitor their health at all.

However, two in five (43%) do not use technology to monitor their health, and a further three in ten (31%) do not monitor their health at all.
How do people prefer to communicate with their doctor: 54% prefer to talk to a doctor over the phone, 24% would use email or live online chat, 16% would use skype to communicate with their doctor.

The doctor will Skype you now

Despite new technological channels opening up allowing adults in the UK to communicate with a doctor about any medical issues they may have, the majority (54%) would still prefer to talk to a doctor over the phone. A quarter would use email (24%) or live online chat (23%), while 16% would use Skype to communicate with their doctor.

How much responsibility are we prepared to take for our own health?

We also asked patients how much responsibility they are prepared to take for their own health and well-being.

How much are people realising that some of their healthcare is in their own hands?

  • We discovered that: 61% of people have taken steps to improve their health in the last 12 months, although 39% have not.

The most common ways adults who have taken steps to improve their health over the last 12 months have done so is by:

  • Improved diet and ate healthier 66%
  • Exercised more regularly 53%
  • Reduced sugar intake 39%
  • Took vitamins/supplements 27%
  • Reduced/stopped drinking alcohol 24%
We discovered that 61% of people have taken steps to improve their helath in the last 12 months, although 39% have not.


Attitudes between younger and older consumers

Overall we found a difference in attitudes between younger and older consumers.

Younger consumers

  • Focus on fitness and wellness
  • Demand easy, quick and convenient access
  • Willing to spend but value for money messaging is key
  • Use technology to interact with healthcare
  • Receptive to new and innovative services, particularly those involving technology
  • Expect to increase their spend on wellness and fitness in the coming year

Older consumers

  • Focus on improving their health
  • Require advice, guidance and accreditation from a trusted source
  • Happy to receive healthcare in non-traditional settings, particularly at home
  • Less happy to self-treat
  • Currently more reliant on the NHS to provide healthcare but plan to increase their spend on healthcare in the longer term


Consumer spending

Consumers are planning to spend more on their own wellness and fitness over the next few years.

Nutrition Ł500 in 2015 to Ł670m in 2020
Telehealth Ł260m in 2015 to Ł230m in 2020
Sports equipment Ł3,900m in 2015 to Ł4,700m in 2020


Growth in health and fitness related technology

There is forecast to be big growth in health and fitness related technology in 2020.

Health apps Ł500m in 2015 to Ł460m in 2020
Wearable devices Ł125m in 2015 to Ł375m in 2020

Contact us

Andrew McKechnie
Private Health Sector Leader and Deals Lead Partner
Tel: +44 (0)20 7212 6327
Email

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