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Our pricing team helps companies design the right pricing strategy and set prices that achieves their strategic and commercial objectives. These objectives include: increasing customer revenues; increasing profits; increasing value to all stakeholders including wider society; and improving performance.
Pricing is the biggest profit lever available to companies and is an important tool to communicate the product and brand to customers. Getting prices wrong can have a significant impact on the bottom line. Our expert team of economists and strategists help organisations set the right prices using techniques based on economic theory that are cutting-edge, but tried and tested.
We operate as part of PwC’s Strategy& practice, drawing on the knowledge and insights of our colleagues across the wider PwC Consulting network.
We can help you answer important questions, including: if your pricing strategy is aligned to your strategy and objectives, how to develop a pricing strategy that is tailored to your different products and customer segments and how customers are likely to react to different pricing packages.
We can help you tackle important considerations when setting prices including: if the price of your products/services reflects the value delivered, if the prices recover the costs, how changes in the price impact demand and how to forecast future demand.