From emerging use cases and risks to workforce and business model transformation, this is our latest thinking on how businesses can harness technology to create lasting value.

How is GenAI transforming business?

From productivity and growth to transforming how we work for the better, GenAI has the potential to solve problems and unlock opportunities for business and society.

At PwC, we combine deep industry and functional expertise with technology skills and understanding, to help clients realise the transformative potential of this technology, safely and responsibly.

Find out more

GenAI: Which industries and sectors have the greatest potential for value creation?

Research by PwC Strategy& reveals significant variation in how GenAI will impact industries across the UK and EMEA, identifying both areas of opportunity and potential barriers for value creation.

UK Hopes and Fears Survey: AI and the need for a transformation mindset

To deliver transformation and growth, business leaders must create a culture of innovation and embrace the potential of AI.

Implementing GenAI to drive clear benefits for legal

Legal teams recognise the potential benefits of GenAI but have been slow to adopt new tools amid concerns about risk and security. Find out how we’re helping legal teams embrace GenAI to transform in ways that create value, quickly and responsibly.

Featured topics

Generative AI

Understanding the strategic implications, opportunities and risks associated with generative AI has become a top priority for business leaders.

Find out more

Immersive Technology

Where virtual reality, augmented reality, cryptocurrencies and other technologies come together to form the building blocks of our new virtual world.

Find out more


Innovate with confidence by taking control of your data and technology.

Find out more

Artificial Intelligence

From automation to augmentation and beyond, AI is changing everything

Find out more


Drones are a powerful technology that can transform business by delivering significant safety, environmental and cost benefits.

Find out more


Businesses have the potential to bring trust and transparency to interactions across industries and societies with blockchain technology.

Find out more

Digital store

Today’s world is fast-moving, uncertain and unpredictable. Our digital products have been built to help better understand and navigate your business issues so that you can adapt and grow in the face of disruption.

How we help clients

Managed Services

We run, and optimise, your complex functions - to continuously improve and deliver sustained outcomes.

PwC Alliances

By combining PwC's expertise and our Alliance partners' technology, we can help you solve your most critical business issues.

Case studies

Contact us

Johan Jegerajan

Johan Jegerajan

EMEA and UK Consulting CTO, PwC United Kingdom

Tel: +44 (0)7841 562026

Ben Higgin

Ben Higgin

Head of Technology and Investments, PwC United Kingdom

Tel: +44 (0)20 7213 3901

Follow us