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From emerging use cases and risks to workforce and business model transformation, this is our latest thinking on how businesses can harness technology to create lasting value.
From productivity and growth to transforming how we work for the better, GenAI has the potential to solve problems and unlock opportunities for business and society.
At PwC, we combine deep industry and functional expertise with technology skills and understanding, to help clients realise the transformative potential of this technology, safely and responsibly.
Research by PwC Strategy& reveals significant variation in how GenAI will impact industries across the UK and EMEA, identifying both areas of opportunity and potential barriers for value creation.
Legal teams recognise the potential benefits of GenAI but have been slow to adopt new tools amid concerns about risk and security. Find out how we’re helping legal teams embrace GenAI to transform in ways that create value, quickly and responsibly.
Understanding the strategic implications, opportunities and risks associated with generative AI has become a top priority for business leaders.
Where virtual reality, augmented reality, cryptocurrencies and other technologies come together to form the building blocks of our new virtual world.
From automation to augmentation and beyond, AI is changing everything
Drones are a powerful technology that can transform business by delivering significant safety, environmental and cost benefits.
Today’s world is fast-moving, uncertain and unpredictable. Our digital products have been built to help better understand and navigate your business issues so that you can adapt and grow in the face of disruption.
We run, and optimise, your complex functions - to continuously improve and deliver sustained outcomes.
By combining PwC's expertise and our Alliance partners' technology, we can help you solve your most critical business issues.