What is The New Equation?

A human-led, tech-powered community of solvers

The New Equation is our global strategy to address the breadth and complexity of challenges facing businesses and society. 

We’re working to build trust, deliver sustained outcomes and help clients solve their most important problems by combining human ingenuity and understanding with the right technology.

From building teams with diverse perspectives, experiences and expertise to investing in our skills and technologies, we take a human-led, tech-powered approach, working alongside our clients to deliver results that make the difference. 

It all adds up to The New Equation.

Video

Creating a culture to transform

Technology is essential for delivering powerful transformation, but the critical importance of culture, skills and human influence must not be overlooked. In this video, Marco Amitrano, Senior Partner at PwC UK, is joined by Zahra Bahrololoumi, UK and Ireland CEO of Salesforce. They discuss how to create a culture of transformation, from who needs to lead on delivering change to the skills and understanding required to successfully embrace technologies such as generative AI.

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Human-led, Tech-powered series

What does it mean to be human-led, tech-powered?

In this series, Hannah Fry asks business leaders, experts and academics that very question. Together they discuss and debate the importance of combining human ingenuity with technology to create positive outcomes for people, business and society. Watch now.

Creating value for clients

Be a part of The New Equation

We’re building a diverse, ambitious team who strive for imaginative ways of solving our clients’ most important challenges. You’ll get to work with the latest technologies, in an environment that empowers you to think differently. Join our team.

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Marco Amitrano

Marco Amitrano

Alliance Senior Partner, PwC UK & Middle East, PwC United Kingdom

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