What is The New Equation?

A human-led, tech-powered community of solvers

The New Equation is our global strategy to address the breadth and complexity of challenges facing businesses and society. 

We’re working to build trust, deliver sustained outcomes and help clients solve their most important problems by combining human ingenuity and understanding with the right technology.

From building teams with diverse perspectives, experiences and expertise to investing in our skills and technologies, we take a human-led, tech-powered approach, working alongside our clients to deliver results that make the difference. 

It all adds up to The New Equation.

Creating a culture to transform

Technology is essential for delivering powerful transformation, but the critical importance of culture, skills and human influence must not be overlooked.

In this video, Marco Amitrano, Managing Partner and Head of Clients and Markets at PwC UK, is joined by Zahra Bahrololoumi, UK and Ireland CEO of Salesforce. They discuss how to create a culture of transformation, from who needs to lead on delivering change to the skills and understanding required to successfully embrace technologies such as generative AI.

Find out more

In this video, Marco Amitrano, Managing Partner and Head of Clients and Markets at PwC UK, is joined by Zahra Bahrololoumi, UK and Ireland CEO of Salesforce.

Human-led, Tech-powered series

What does it mean to be human-led, tech-powered?

In this series, Hannah Fry asks business leaders, experts and academics that very question. Together they discuss and debate the importance of combining human ingenuity with technology to create positive outcomes for people, business and society. Watch now.

Our strategy, designed for clients

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The New Equation

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Today’s world isn’t simple and the challenges facing business and society are complex. 

Those challenges need to be looked at from a new angle. They require human ingenuity, passion and experience to be combined with the latest technology. They demand something more than the expected.

We are a passionate community of solvers coming together in unexpected ways, creating new solutions for a new day.

Watch our video or read the transcript to find out more.

Human-led, tech-powered

See how we’re combining the expertise of our diverse teams, with the right investment in technology and skills, to help clients overcome challenges and realise opportunities.

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Trust is the link that connects your organisation, your people, customers, stakeholders and the world. It has never been more important, which is why it’s at the heart of our global strategy.

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Sustained outcomes 

Business has a responsibility to help solve society’s biggest issues. That’s why we’re investing in the areas that matter most, combining our skills with the power of technology to deliver results for all.

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Creating value for clients

Be a part of The New Equation

We’re building a diverse, ambitious team who strive for imaginative ways of solving our clients’ most important challenges. You’ll get to work with the latest technologies, in an environment that empowers you to think differently. Join our team.

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Contact us

Kevin Ellis CBE

Kevin Ellis CBE

Alliance Senior Partner, UK & Middle East, PwC United Kingdom

Marco Amitrano ACA MCMI ChMC

Marco Amitrano ACA MCMI ChMC

Alliance Senior Partner elect - PwC UK and Middle East I Managing Partner & Head of Clients and Markets, PwC United Kingdom

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