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What is The New Equation?

It’s a community of solvers coming together in unexpected ways

The New Equation is our global strategy to address the breadth and complexity of challenges facing businesses and society.

We’re combining everything we offer in new, creative ways to build trust, deliver sustained outcomes and help clients solve their most important problems. 

From investing in skills and new capabilities and technology to empower our people, to bringing together people from different backgrounds, with diverse experiences and viewpoints, we’re committed to investing alongside our clients to deliver results that make the difference. 

It all adds up to The New Equation.

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The New Equation

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Business challenges will be better solved together

In collaboration with Sky News, we’ve explored the importance of collaboration in business and why organisations faced with exceptional challenges should seek inspiration in some unexpected places. 

The series features special guests from business, media, technology, academia, science and space exploration, alongside PwC subject matter experts.

Watch trailers for all episodes below.

Cat McCusker, Responsible Growth Lead at PwC UK

We need to think about all of the levers of responsible growth. Experience, marketing, sales, service, pricing and innovation.
Watch our third episode: What can business learn from health and fitness?

How we create value

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The New Equation Global

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Today’s world isn’t simple and the challenges facing business and society are complex. 

Those challenges need to be looked at from a new angle. They require human ingenuity, passion and experience to be combined with the latest technology. They demand something more than the expected.

We are a passionate community of solvers coming together in unexpected ways, creating new solutions for a new day.

Watch our video to find out more.


Trust has never been more important. It’s the link that connects your organisation, your people, your customers, your stakeholders and the world. We know trust can’t be bought. It’s something you earn through every interaction, every experience, every relationship and every outcome.

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Sustained outcomes 

We believe business has an important role to play in solving society’s biggest issues. That’s why we’re investing in the areas that matter most, building out our capabilities in ESG and Net Zero, and combining the diverse experiences and skills of our people with innovative technology to deliver lasting results that make the difference.

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Human-led, tech-powered

We’re investing in technology that empowers our people, and complements the skills and expertise they bring. The New Equation is an approach which is human-led and tech-powered. It combines human ingenuity with technology innovation and experience to deliver faster, better and more intelligent outcomes while building trust.

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How we’re solving important challenges

value creation

Value creation

Whatever your business priorities, it's critical to unlock new ways to create value. We bring a bolder perspective, giving you greater resilience to protect what you’ve got and build competitive advantage by enabling you to invest in growth.

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rethink risk

Rethink Risk

The level of risk you need to manage today can be overwhelming. We can help you navigate this uncertainty, changing the way you predict, prepare and respond to risk, so you can make confident decisions and uncover new opportunities.

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transformation business

Beyond Change

Whether disruption is causing you to refine or completely reinvent what you do, we’ll work with you to unlock the opportunities transformation presents and deliver change that will make the difference to your organisation, your communities and society.

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25th Annual PwC UK CEO Survey

Our latest CEO Survey reveals a trend towards more purposeful business practices, including a greater focus on trust, transparency and accountability on issues such as climate change and inequality. With exclusive research, CEO interviews and expert analysis, we assess what’s driving this trend, what it means for business and society and how quickly it will develop.

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Join our team

We're building a diverse, ambitious team who strive for imaginative ways of solving our clients' most important challenges. You'll get to work with the latest technologies, in an environment that empowers you to think differently. Join our team.

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Be a part of The New Equation

Contact us

Kevin Ellis

Kevin Ellis

Chairman and Senior Partner, PwC United Kingdom

Marco Amitrano

Marco Amitrano

Head of Clients and Markets, PwC United Kingdom

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