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Understanding the strategic implications, opportunities and risks associated with generative AI has become a top priority for business leaders.
At PwC we are working with clients and technology alliance partners to unlock value with generative AI, from delivering efficiency and productivity gains to powering business model transformations across multiple industries. Our human-led, tech-powered strategy means we are matching investments in technology skills and capability with an understanding of what it takes to unlock value for business and society in a responsible, sustainable way.
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Getting to grips with GenAI has quickly become a priority for business leaders, but in the rush to unlock value, organisations must ensure they also have the right protections and guardrails in place. They should also look for ways to build trust in the technology and the positive outcomes it can deliver. In this video, in association with ITN Business, PwC UK's Quentin Cole, Joey Jegerajan and Tilly Harries discuss how GenAI can be a force for good.View Transcript
Generative AI (GenAI) is redefining how we work, accelerating innovation, increasing speed to market, and enabling new business models. But maximising its potential and using it responsibly requires new skills, the right strategy and rich insights to steer your decisions and actions.
We are working with clients to provide clarity on the strategic implications of GenAI to define and inform their response. We are identifying and delivering on opportunities to create value, across diverse sectors and industries from legal to financial services, and bringing our cyber security, regulatory and risk expertise to ensure effective governance and build trust and transparency. Our technology capabilities, combined with those of our technology alliance partners mean our clients have the IT infrastructure and data strategy in place to accelerate their route to value and we’re applying our experience in HR and workforce transformation to support clients and their teams on their change journey and create a culture that understands and embraces the potential of GenAI.
The importance of creating a culture capable of embracing technologies
How GenAI will impact industries across the UK and EMEA
Watch how we convened technology experts and leaders at our PwC Microsoft Hackathon to showcase the power of GenAI
Today’s world is fast-moving, uncertain and unpredictable. Our digital products have been built to help better understand and navigate your business issues so that you can adapt and grow in the face of disruption.